{"id":12617,"date":"2026-09-18T06:53:02","date_gmt":"2026-09-18T04:53:02","guid":{"rendered":"https:\/\/tragento.com\/?p=12617"},"modified":"2026-09-18T06:53:57","modified_gmt":"2026-09-18T04:53:57","slug":"lateinamerikanische-touristen-in-europa-wichtigste-reisemotive-und-reiseziele","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/latinoamericki-turisti-u-europi-glavni-motivi-putovanja-i-destinacije\/","title":{"rendered":"Lateinamerikanische Touristen in Europa: Wichtigste Reisemotive und Reiseziele"},"content":{"rendered":"

Reisende aus Brasilien, Mexiko, Argentinien, Kolumbien und Chile buchen ihre Europareisen mehr als zwei Monate im Voraus und bleiben etwa zwei Wochen auf dem Kontinent. Neben den Gro\u00dfst\u00e4dten gewinnen Regionen zunehmend an Bedeutung, die Kultur, Gastronomie und Erlebnisse abseits der klassischen Reiserouten bieten.<\/p>\n\n\n\n

Der lateinamerikanische Markt weist ein Profil auf, das f\u00fcr europ\u00e4ische Reiseziele im Hinblick auf die Entwicklung l\u00e4ngerer Reisen und Reisen mit mehreren Zielen besonders attraktiv sein k\u00f6nnte. Laut einer Analyse der Plattform Datenbeschwerde Mabrian<\/a>, Kultur, Kunst und lokale Traditionen machen 40,31 % der Gr\u00fcnde f\u00fcr Reisen nach Europa aus. An zweiter Stelle steht die Gastronomie mit 12,5 %, gefolgt von Familienurlauben und Einkaufsreisen.<\/p>\n\n\n\n

Madrid und Rom sind nach wie vor stark vertreten, doch die Reiselandkarte erweitert sich.<\/h2>\n\n\n\n

F\u00fcnf spanische und sechs italienische Regionen verzeichneten im Jahr 2025 zusammen 54,21 TP3T der analysierten \u00dcbernachtungen. Madrid f\u00fchrt die Liste mit einem Anteil von 11,51 % an, gefolgt von Latium, also dem Gro\u00dfraum Rom, mit 8,21 % und der \u00cele-de-France mit Paris mit 6,81 %. Andalusien und Katalonien kommen jeweils auf 5,91 %.<\/p>\n\n\n\n

Ein interessanteres Signal f\u00fcr die Tourismusbranche<\/a> stammt aus Gebieten au\u00dferhalb der gro\u00dfen Ballungszentren. Seit 2023 hat Apulien die Zahl der \u00dcbernachtungen aus den untersuchten lateinamerikanischen M\u00e4rkten fast verdoppelt. Galicien verzeichnet ein Wachstum von 21,31 %, der Gro\u00dfraum Budapest 19,21 %, Wien 17,41 % und Kastilien und Le\u00f3n 15,11 %.<\/p>\n\n\n\n

Eine Buchung 73 Tage im Voraus schafft Spielraum f\u00fcr einen fr\u00fcheren Verkauf.<\/h2>\n\n\n\n

Das durchschnittliche Buchungsfenster betr\u00e4gt 72,7 Tage, w\u00e4hrend eine Reise durch Europa 14,5 Tage dauert. Paare machen 40,61 % und Familien 27,51 % der Nachfrage aus. Diese Segmente eignen sich besonders gut f\u00fcr Reiserouten, die mehrere St\u00e4dte und L\u00e4nder verbinden, vor allem wenn das Angebot kulturelles Erbe, Gastronomie und lokale Erlebnisse vereint.<\/p>\n\n\n\n

Hotels bilden die gr\u00f6\u00dfte Einzelkategorie, stellen jedoch nicht die Mehrheit dar.<\/h2>\n\n\n\n

Hotels ziehen 46,41 % der G\u00e4ste an, Beherbergungsbetriebe 17,21 % und sonstige Unterk\u00fcnfte 36,41 %. Bei den Hotelg\u00e4sten haben Drei- und Vier-Sterne-H\u00e4user den gr\u00f6\u00dften Anteil.<\/p>\n\n\n\n

Vor allem im Hinblick auf die Daten stellen sich Fragen zur Verteilung und zu den Produkten. Ein Markt, der zwei Wochen dauert und stark von Kultur und Gastronomie gepr\u00e4gt ist, eignet sich nat\u00fcrlich f\u00fcr kombinierte Routen, doch die Werbung und der B2B-Vertrieb m\u00fcssen fr\u00fch genug beginnen, um den fast dreimonatigen Planungszyklus abzudecken.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Putnici iz Brazila, Meksika, Argentine, Kolumbije i \u010cilea Europu rezerviraju vi\u0161e od dva mjeseca unaprijed i na kontinentu ostaju oko dva tjedna. Uz velike gradove, sve vi\u0161e prostora dobivaju regije koje nude kulturu, gastronomiju i iskustva izvan klasi\u010dnih ruta. Latinoameri\u010dko tr\u017ei\u0161te pokazuje profil koji bi…<\/p>","protected":false},"author":4,"featured_media":12618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":157,"footnotes":""},"categories":[157,206,143],"tags":[123,77],"class_list":["post-12617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmc","category-amerike","category-turistickaindustrija","tag-dmc","tag-trendovi-2026"],"yoast_head":"\nLatinoameri\u010dki turisti u Europi: glavni motivi putovanja i destinacije - Tragento<\/title>\n<meta name=\"description\" content=\"Otkrijte putovanje Latinoameri\u010dkih turista u Europi i popularne destinacije koje privla\u010de putnike iz Brazila i Argentine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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