{"id":12543,"date":"2026-09-13T13:37:11","date_gmt":"2026-09-13T11:37:11","guid":{"rendered":"https:\/\/tragento.com\/?p=12543"},"modified":"2026-09-13T13:59:35","modified_gmt":"2026-09-13T11:59:35","slug":"das-neue-tourism-trends-dashboard-der-oecd-ermoglicht-einen-vergleich-regionaler-tourismusmarkte","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/oecd-ov-novi-tourism-trends-dashboard-omogucuje-usporedbu-regionalnih-turistickih-trzista\/","title":{"rendered":"Das Dashboard \u201eTourism Trends\u201c der OECD erm\u00f6glicht den Vergleich regionaler Tourismusm\u00e4rkte."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Die neue interaktive Plattform b\u00fcndelt Tourismusindikatoren f\u00fcr mehr als 50 L\u00e4nder. Zu den regionalen M\u00e4rkten, die in den neuesten Tourismusdaten der OECD erfasst sind, geh\u00f6ren Kroatien, Slowenien, Serbien und Montenegro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die OECD hat <a href=\"https:\/\/www.oecd.org\/en\/data\/dashboards\/oecd-tourism-trends.html\">Tourism Trends gestartet, ein interaktives Dashboard, <\/a>das den Vergleich zentraler Tourismusindikatoren in mehr als 50 L\u00e4ndern an einem Ort erm\u00f6glicht. Die Plattform erfasst <a href=\"https:\/\/tragento.com\/de\/kategorie\/tourismusbranche\/\" data-type=\"category\" data-id=\"143\">den wirtschaftlichen Beitrag des Tourismus, Reiseeinnahmen und -ausgaben, Touristenstr\u00f6me, Besch\u00e4ftigung, Unternehmen und Konsum<\/a> und zeigt, wie sich die einzelnen Indikatoren im Laufe der Zeit ver\u00e4ndert haben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr die Tourismusbranche in der Adria-Region ist es besonders interessant, dass zu den L\u00e4ndern, die in den aktuellen Daten der OECD zu Tourismustrends vertreten sind, folgende geh\u00f6ren: <a href=\"https:\/\/tragento.com\/de\/kategorie\/reiseziele\/\" data-type=\"category\" data-id=\"191\">Kroatien, Slowenien, Serbien und Montenegro<\/a>. Dadurch erweist sich das Dashboard als praktisches Instrument zum Vergleich benachbarter M\u00e4rkte, die sich hinsichtlich ihrer Tourismusstrukturen, der internationalen Nachfrage und ihrer Abh\u00e4ngigkeit von Reiseeinnahmen unterscheiden.<\/p>\n\n\n\n<h2 id=\"h-brojke-pokazuju-koliko-se-trzista-razlikuju\" class=\"wp-block-heading\">Die Zahlen zeigen, wie unterschiedlich die M\u00e4rkte sind.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kroatien hebt sich unter den vier L\u00e4ndern durch den hohen direkten Beitrag des Tourismus zur Wirtschaft hervor. Nach Angaben der OECD machte der Tourismus 2022 unmittelbar 12,2 % des kroatischen BIP aus. In Slowenien lag sein direkter Anteil 2023 bei 5,2 %. F\u00fcr Serbien verzeichnete die OECD 2023 einen Anteil von 2 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Montenegro weist eine andere Form der Abh\u00e4ngigkeit vom Tourismus auf. Die Reiseeinnahmen machten 2024 54,6 % der gesamten Dienstleistungsexporte aus. Im selben Jahr verzeichnete das Land 2,5 Millionen internationale Touristen in gewerblichen Unterk\u00fcnften.<\/p>\n\n\n\n<h2 id=\"h-benchmarking-postaje-jednostavniji\" class=\"wp-block-heading\">Das Benchmarking wird immer einfacher<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der Nutzen des neuen Tools liegt nicht nur in der Verf\u00fcgbarkeit einzelner Zahlen. Destinationsmanagement-Organisationen, Hoteliers, Investoren und Tourismusunternehmen k\u00f6nnen nun M\u00e4rkte anhand identischer oder vergleichbarer Indikatoren leichter miteinander vergleichen und Ver\u00e4nderungen \u00fcber einen l\u00e4ngeren Zeitraum hinweg verfolgen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies ist besonders n\u00fctzlich in einer Region, in der die Reiseziele zwar gleichzeitig um G\u00e4ste, Investitionen und Arbeitskr\u00e4fte konkurrieren, jedoch mit unterschiedlichen Herausforderungen konfrontiert sind \u2013 von Saisonabh\u00e4ngigkeit und Wachstumsmanagement in Kroatien und Montenegro bis hin zur Aufwertung des touristischen Angebots in Slowenien und der weiteren Entwicklung der internationalen Nachfrage in Serbien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die OECD bezieht Daten zunehmend in die Gestaltung der Tourismuspolitik ein. In ihrem Bericht <em>Trends und Strategien im Tourismus 2026<\/em>, der 53 OECD- und Partnerl\u00e4nder umfasst, werden Investitionen in Daten, Digitalisierung und ein besseres Destinationsmanagement als eine der wichtigsten Richtungen f\u00fcr die Tourismusentwicklung genannt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Nova interaktivna platforma objedinjuje turisti\u010dke pokazatelje za vi\u0161e od 50 zemalja. Me\u0111u tr\u017ei\u0161tima iz regije obuhva\u0107enima aktualnim OECD-ovim turisti\u010dkim podacima su Hrvatska, Slovenija, Srbija i Crna Gora. OECD je pokrenuo Tourism Trends, interaktivni dashboard koji na jednom mjestu omogu\u0107uje usporedbu klju\u010dnih turisti\u010dkih pokazatelja me\u0111u vi\u0161e&#8230;<\/p>","protected":false},"author":2,"featured_media":12544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[81,143],"tags":[69,179,77],"class_list":["post-12543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-osvrti","category-turistickaindustrija","tag-analize","tag-destinacije","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OECD-ov novi Tourism Trends dashboard donosi nove uvide - 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