{"id":12496,"date":"2026-09-09T16:09:41","date_gmt":"2026-09-09T14:09:41","guid":{"rendered":"https:\/\/tragento.com\/?p=12496"},"modified":"2026-09-09T16:09:42","modified_gmt":"2026-09-09T14:09:42","slug":"die-nebeneinnahmen-der-fluggesellschaften-stiegen-fast-doppelt-so-schnell-wie-die-gesamteinnahmen","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/ancillary-prihodi-aviokompanija-rasli-gotovo-dvostruko-brze-od-ukupnih-prihoda\/","title":{"rendered":"Die Nebeneinnahmen der Fluggesellschaften stiegen fast doppelt so schnell wie die Gesamteinnahmen."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Zusatzleistungen, Markentarife und Treueprogramme spielen in der Wirtschaftlichkeit des Luftverkehrs eine immer gr\u00f6\u00dfere Rolle. Bei vergleichbaren Fluggesellschaften stiegen die Einnahmen aus Zusatzleistungen im Jahr 2025 um 13,41 %, w\u00e4hrend ihre Gesamteinnahmen um 7,21 % zunahmen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tragento.com\/de\/kategorie\/luftfahrtindustrie\/\" data-type=\"category\" data-id=\"95\">Ums\u00e4tze der Fluggesellschaften<\/a> Die Einnahmen aus Zusatzprodukten und -dienstleistungen stiegen im Jahr 2025 fast doppelt so stark wie der Gesamtumsatz. Laut dem neuen Bericht \u201eYearbook of Ancillary Revenue\u201c von IdeaWorksCompany stiegen die Nebeneinnahmen der 58 Fluggesellschaften, die in der letztj\u00e4hrigen Umfrage erfasst wurden, um 13,2 Milliarden US-Dollar bzw. 13,4 Prozent. Die Gesamteinnahmen stiegen im gleichen Zeitraum um 7,21 TP3T, w\u00e4hrend das Passagieraufkommen nur um 2,51 TP3T zunahm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ideaworkscompany.com\/2026-yearbook-shows-ancillary-revenue-grows-nearly-twice-as-fast-as-overall-airline-revenue-press-release\">IdeaWorksCompany hat 63 Fluggesellschaften analysiert.<\/a>, und im Jahr 2025 haben 30 Fluggesellschaften mindestens eine Milliarde Dollar an Nebeneinnahmen erzielt. Ein Jahr zuvor waren es noch 27 solcher Fluggesellschaften. Als wichtigste Wachstumstreiber hebt der Autor des Berichts, Jay Sorensen, Geb\u00fchren f\u00fcr die Sitzplatzauswahl und den verst\u00e4rkten Einsatz von Marken-Tarifmodellen hervor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Billigfluggesellschaften zeigen weiterhin, wie weit dieses Modell reichen kann. Frontier erzielte 60,21 TP3T seines Gesamtumsatzes im Bereich der Zusatzleistungen, w\u00e4hrend Jet2.com mit Zusatzums\u00e4tzen von 100,73 US-Dollar pro Passagier marktf\u00fchrend war.<\/p>\n\n\n\n<h2 id=\"h-network-prijevoznici-preuzimaju-dio-lcc-modela\" class=\"wp-block-heading\">Netzbetreiber \u00fcbernehmen Teile des LCC-Modells<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es geht l\u00e4ngst nicht mehr nur um Gep\u00e4ck, Sitzpl\u00e4tze und Bordverpflegung. United erzielte mit fast 11,6 Milliarden US-Dollar die h\u00f6chsten Nebeneinnahmen, w\u00e4hrend American, Delta, Southwest und United zusammen 27,9 Milliarden US-Dollar an Einnahmen aus Vielfliegerprogrammen erzielten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies zeigt auch, warum Vergleiche mit Vorsicht zu betrachten sind. IdeaWorks erfasst unter den Nebenums\u00e4tzen nicht nur \u00c0-la-carte-Dienstleistungen, sondern auch Treueaktionen, provisionsbasierte Produkte, Werbung und Teile von Dienstleistungen, die in Tarifpaketen enthalten sind.<\/p>\n\n\n\n<h2 id=\"h-distribucija-postaje-dio-revenue-strategije\" class=\"wp-block-heading\">Der Vertrieb wird Teil der Umsatzstrategie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Fluggesellschaften einen immer gr\u00f6\u00dferen Anteil am Wert einer Buchung erzielen, der \u00fcber den reinen Ticketpreis hinausgeht, steht die Art und Weise, wie Sitzpl\u00e4tze, Gep\u00e4ck, Tarifpakete und Premium-Optionen im Vertriebskanal dargestellt werden, in direktem Zusammenhang mit dem Umsatz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies erh\u00f6ht insbesondere den Wert eines hochwertigen Merchandisings im indirekten Vertrieb. Genau das ist einer der Gr\u00fcnde, warum Fluggesellschaften auf den Direktvertrieb und die Qualit\u00e4t dieses Vertriebs dr\u00e4ngen, der Mindeststandards erf\u00fcllen muss \u2013 und dies gilt sowohl f\u00fcr Online-Reiseb\u00fcros (OTAs) als auch f\u00fcr Offline-Kan\u00e4le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Dodatne usluge, branded fares i programi lojalnosti postaju sve ve\u0107i dio ekonomike zra\u010dnog prijevoza. Kod usporedivih aviokompanija ancillary prihodi u 2025. porasli su 13,4%, dok je njihov ukupni prihod rastao 7,2%. Prihodi aviokompanija od dodatnih proizvoda i usluga rasli su u 2025. gotovo dvostruko br\u017ee&#8230;<\/p>","protected":false},"author":2,"featured_media":9096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[95,82,89],"tags":[71,179,74,72],"class_list":["post-12496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avioindustrija","category-traveltech","category-vijesti","tag-aviokompanije","tag-destinacije","tag-distribucija","tag-traveltech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ancillary prihodi aviokompanija u usporedbi s prihodima - Tragento<\/title>\n<meta name=\"description\" content=\"Analiza pokazuje da su ancillary prihodi aviokompanija rasli 13,4%, gotovo dvostruko br\u017ee od 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