{"id":12438,"date":"2026-09-04T15:10:28","date_gmt":"2026-09-04T13:10:28","guid":{"rendered":"https:\/\/tragento.com\/?p=12438"},"modified":"2026-09-04T15:10:29","modified_gmt":"2026-09-04T13:10:29","slug":"vrbo-fuhrt-weltweit-gesponserte-eintrage-ein-eine-bessere-platzierung-in-den-suchergebnissen-kann-nun-erkauft-werden","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/vrbo-globalno-uvodi-sponsored-listings-bolja-pozicija-u-pretrazi-sada-se-moze-kupiti\/","title":{"rendered":"Vrbo f\u00fchrt weltweit \u201eSponsored Listings\u201c ein: Ein besseres Suchranking kann nun erworben werden."},"content":{"rendered":"

<\/p>\n\n\n\n

Nach dem Pilotprogramm wurden die \u201eVrbo Sponsored Listings\u201c weltweit \u00fcber die Werbeplattform der Expedia Group verf\u00fcgbar. Das Modell unterscheidet sich vom herk\u00f6mmlichen Pay-per-Click-Modell: Der Partner legt den Betrag fest, den er f\u00fcr jede gebuchte \u00dcbernachtung zu zahlen bereit ist, wobei das Mindestgebot bei f\u00fcnf US-Dollar liegt. Eine Obergrenze gibt es nicht.<\/p>\n\n\n\n

Wird es so sein? Objekt<\/a> Ob eine Anzeige ganz oben in den relevanten Suchergebnissen erscheint, h\u00e4ngt vom sogenannten Werbewert und dem Auktionsergebnis ab. Partner k\u00f6nnen die Gebote der Mitbewerber zwar nicht einsehen, haben jedoch die M\u00f6glichkeit, Impressionen, Klicks, Buchungen und die Kapitalrendite zu verfolgen sowie Kampagnen jederzeit anzuhalten oder anzupassen.<\/p>\n\n\n\n

F\u00fcr professionelle Immobilienverwalter bietet dies eine praktische M\u00f6glichkeit, etwaige zus\u00e4tzliche Mittel ausschlie\u00dflich f\u00fcr schw\u00e4chere Zeitr\u00e4ume, wie beispielsweise unter der Woche oder in Zeiten geringerer Nachfrage, einzusetzen.<\/p>\n\n\n\n

Die Ergebnisse der Pilotphase sehen vielversprechend aus, mahnen jedoch zur Vorsicht.<\/h2>\n\n\n\n

Die Expedia Group gibt an, dass die am Pilotprojekt beteiligten Partner im Durchschnitt 49 Prozent mehr Buchungen, 39 Prozent h\u00f6here Ums\u00e4tze und 30 Prozent mehr gebuchte \u00dcbernachtungen verzeichneten. Dabei handelt es sich jedoch um interne Zahlen des Unternehmens, die nicht automatisch auf jede Unterkunft oder jeden Markt \u00fcbertragen werden sollten.<\/p>\n\n\n\n

Eine wichtigere Frage f\u00fcr Immobilienverwalter wird die Inkrementalit\u00e4t sein. Wenn eine bezahlte Platzierung eine Buchung einbringt, die die Unterkunft ohne die Anzeige nicht erhalten h\u00e4tte, k\u00f6nnen die zus\u00e4tzlichen Kosten sehr effektiv sein. H\u00e4tte der Gast die Unterkunft ohnehin gebucht, erh\u00f6ht ein \u201eSponsored Listing\u201c lediglich die Gesamtkosten f\u00fcr Online-Reiseb\u00fcros (OTA). Branchenexperten empfehlen daher einen gezielten Einsatz, vor allem f\u00fcr Termine und Unterk\u00fcnfte, bei denen die organische Sichtbarkeit nicht ausreicht.<\/p>\n\n\n\n

Expedia bindet Vrbo zunehmend in sein \u00d6kosystem ein.<\/h2>\n\n\n\n

\u201eSponsored Listings\u201c ist Teil der umfassenden Integration des Segments der Ferienunterk\u00fcnfte in die Vertriebsinfrastruktur der Expedia Group. Das Unternehmen erweitert bereits das Angebot von Vrbo \u00fcber sein B2B-Netzwerk, zu dem Zehntausende von Partnern und Reiseb\u00fcros geh\u00f6ren, w\u00e4hrend \u201eVrbo Payments\u201c Buchungen, Zahlungen und das \u201eOne Key\u201c-\u00d6kosystem noch enger miteinander verkn\u00fcpft.<\/p>\n\n\n\n

F\u00fcr Verwalter von Ferienwohnungen und Villen an der Adria bedeutet dies einen weiteren Vertriebskanal, aber auch eine weitere Entscheidung im Rahmen des Revenue Managements: Wie viel ist ein Spitzenplatz in der OTA-Suche wert, wenn man zus\u00e4tzlich zu Provisionen, Werbeaktionen und Rabatten auch noch f\u00fcr die Sichtbarkeit selbst bezahlen muss?<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Nakon pilot-programa, Vrbo Sponsored Listings postao je globalno dostupan kroz Expedia Group Advertising platformu. Model se razlikuje od klasi\u010dnog pla\u0107anja po kliku: partner odre\u0111uje iznos koji je spreman platiti za svaku rezerviranu no\u0107, uz minimalnu ponudu od pet ameri\u010dkih dolara. Gornja granica nije odre\u0111ena. Ho\u0107e…<\/p>","protected":false},"author":2,"featured_media":12439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[521,166,105],"tags":[77,522],"class_list":["post-12438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","category-kratkorocni-najam","category-online","tag-trendovi-2026","tag-vrbo"],"yoast_head":"\nVrbo globalno uvodi Sponsored Listings za partnere - Tragento<\/title>\n<meta name=\"description\" content=\"Vrbo globalno uvodi Sponsored Listings za pove\u0107anje vidljivosti i rezervacija. 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