{"id":12390,"date":"2026-08-31T15:28:53","date_gmt":"2026-08-31T13:28:53","guid":{"rendered":"https:\/\/tragento.com\/?p=12390"},"modified":"2026-08-31T16:28:51","modified_gmt":"2026-08-31T14:28:51","slug":"die-nachsaison-entwickelt-sich-zu-einem-ernstzunehmenden-geschaft-da-58-kroatische-reisende-planen-auserhalb-der-hochsaison-zu-verreisen","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/postsezona-postaje-ozbiljan-posao-58-hrvatskih-putnika-planira-putovati-izvan-vrhunca-sezone\/","title":{"rendered":"Die Nachsaison wird langsam zur ernsten Angelegenheit: 58% kroatischer Reisender planen, dann zu verreisen."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Mehr als die H\u00e4lfte der kroatischen Urlauber plant, in der Nebensaison zu verreisen, wobei geringere Besucherzahlen und g\u00fcnstigere Preise die Hauptgr\u00fcnde daf\u00fcr sind. F\u00fcr <a href=\"https:\/\/tragento.com\/de\/kategorie\/gastfreundschaft\/\" data-type=\"category\" data-id=\"521\">Beherbergungsbranche<\/a> Dies er\u00f6ffnet die M\u00f6glichkeit einer l\u00e4ngeren Saison, erfordert aber auch einen proaktiveren Vertrieb, ein breiteres Vertriebsnetz und Annehmlichkeiten, die den G\u00e4sten einen Grund bieten, auch nach August noch zu kommen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">September und Oktober sind f\u00fcr kroatische Beherbergungsbetriebe nicht mehr nur eine Zeit, in der sie auf die letzte Welle der Sommernachfrage warten. Laut Daten von Booking.com planen 58% der kroatischen Reisenden, in der Nebensaison zu verreisen. Davon m\u00f6chten 80% Reiseziele mit hohem Besucheraufkommen meiden, w\u00e4hrend 55% die M\u00f6glichkeit, Geld zu sparen, als Motivation angeben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Entwicklung f\u00fcgt sich zudem in einen breiteren europ\u00e4ischen Trend ein. Nach Angaben der Europ\u00e4ischen Reisekommission planen 81% Europ\u00e4er, zwischen Juni und November 2026 zu verreisen \u2013 das sind vier Prozentpunkte mehr als im Vorjahr. S\u00fcdeuropa und der Mittelmeerraum z\u00e4hlen weiterhin zu den beliebtesten Reisezielen.<\/p>\n\n\n\n<h2 id=\"h-popust-pomaze-ali-nije-cijela-strategija\" class=\"wp-block-heading\">Ein Rabatt ist zwar hilfreich, aber er ist nicht die gesamte Strategie.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tragento.com\/de\/kategorie\/reiseziele\/\" data-type=\"category\" data-id=\"191\">Unterk\u00fcnfte in Kroatien <\/a>Sie passen ihre Verkaufsstrategien bereits an diese Nachfrage an. Laut Daten von Booking.com f\u00fcr den kroatischen Markt geben 79 % der Unterk\u00fcnfte an, dass Sonderpreise oder Pauschalangebote au\u00dferhalb der Hochsaison zu positiven Ergebnissen f\u00fchren, w\u00e4hrend 87 % die Online-Plattform als wirksamen Kanal betrachten, um in diesem Zeitraum Buchungen zu sichern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Europ\u00e4ische Beherbergungsbarometer zeigt ein \u00e4hnliches Muster. Europaweit bewerten 72 % der befragten Unterk\u00fcnfte Preise und Pakete f\u00fcr die Nebensaison positiv, und 81 % sehen Online-Plattformen als wirksamen Vertriebskanal. Soziale Medien, bezahlte Suche und E-Mail bleiben Teil des breiteren Vertriebsmixes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr kroatische Hoteliers und Anbieter privater Unterk\u00fcnfte ist die Botschaft ganz klar: Um in der Nebensaison Umsatz zu erzielen, ist ein aktives Preis- und Vertriebskanalmanagement erforderlich, anstatt auf eine spontane Nachfrage zu warten.<\/p>\n\n\n\n<h2 id=\"h-dogadanja-mogu-popuniti-slabije-termine\" class=\"wp-block-heading\">Veranstaltungen k\u00f6nnen nachfrageschw\u00e4chere Zeitr\u00e4ume beleben<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Noch interessantere M\u00f6glichkeiten bietet der Veranstaltungstourismus. Unter den kroatischen Unterk\u00fcnften, die von veranstaltungsbedingten Reisen profitiert haben, verzeichnen 72 % einen h\u00f6heren Umsatz pro Zimmer und 80 % mehr Buchungen in Zeiten geringerer Nachfrage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies gilt insbesondere f\u00fcr kroatische K\u00fcstenorte. Ein Festival, ein Sportwettbewerb, ein Kongress oder ein gastronomisches Programm kann auch nach dem Ende der traditionellen Sommersaison ein Grund f\u00fcr eine Reise sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies wirkt sich auch auf die Motivation der G\u00e4ste aus. Eine weltweite Umfrage von Booking.com zeigt, dass 43 % der Reisenden \u00fcberf\u00fcllte Reiseziele meiden m\u00f6chten und 42 % planen, au\u00dferhalb der Hauptsaison zu reisen. Daher ist die Nebensaison nicht mehr nur eine g\u00fcnstigere Alternative zum Sommer. F\u00fcr bestimmte Marktsegmente entwickelt sie sich zunehmend zur begehrteren Reisezeit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vi\u0161e od polovice hrvatskih putnika planira putovanje u posezoni, a manje gu\u017eve i povoljnije cijene glavni su motivi. Za smje\u0161tajni sektor to otvara prostor za dulju sezonu, ali i tra\u017ei aktivniju prodaju, \u0161iru distribuciju i sadr\u017eaje koji gostima daju razlog za dolazak nakon kolovoza. Rujan&#8230;<\/p>","protected":false},"author":2,"featured_media":12391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":521,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[521,125,166,89],"tags":[91,217,173],"class_list":["post-12390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","category-hotel-resorts","category-kratkorocni-najam","category-vijesti","tag-hotels","tag-hrvatska","tag-kratkorocni-najam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Postsezona postaje ozbiljan posao za turizam - Tragento<\/title>\n<meta name=\"description\" content=\"Postsezona postaje ozbiljan posao: 58% hrvatskih putnika 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