{"id":12328,"date":"2026-08-24T17:13:36","date_gmt":"2026-08-24T15:13:36","guid":{"rendered":"https:\/\/tragento.com\/?p=12328"},"modified":"2026-08-24T18:19:34","modified_gmt":"2026-08-24T16:19:34","slug":"google-testet-in-den-usa-die-hotelbuchung-per-ki-amadeus-integriert-sich-in-die-ucp-infrastruktur","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/google-testira-ai-rezerviranje-hotela-u-sad-u-amadeus-ulazi-u-ucp-infrastrukturu\/","title":{"rendered":"Google testet in den USA die Hotelbuchung per KI, Amadeus schlie\u00dft sich der UCP-Infrastruktur an"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google hat in den USA einen begrenzten Test seines KI-gest\u00fctzten Hotelbuchungsagenten gestartet. F\u00fcr den Hotelvertrieb k\u00f6nnte die dahinter entstehende Infrastruktur eine noch bedeutendere Neuigkeit sein als der Test selbst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Anfang August <a href=\"https:\/\/developers.google.com\/hotels\/ucp?authuser=2&amp;\">Beginn der Tests zur agentenbasierten Hotelbuchung<\/a> Das Unternehmen best\u00e4tigte gegen\u00fcber Skiftu, dass dies f\u00fcr einen kleinen Teil des US-Verkehrs gelte. Glenn Fogel, CEO von Booking Holdings, erkl\u00e4rte zudem, dass Booking zu den ersten Partnern geh\u00f6re, die an dem Test beteiligt seien. Google hat bislang weder bekannt gegeben, wie viele Buchungsvorg\u00e4nge tats\u00e4chlich im KI-Modus abgeschlossen werden, noch ob der aktuelle Test das vollst\u00e4ndige Transaktionsmodell nutzt, das das Unternehmen derzeit entwickelt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Richtung ist jedoch ziemlich klar. Bereits im November 2025 k\u00fcndigte Google die M\u00f6glichkeit an, Hotels zu vergleichen und eine Buchung bei einem ausgew\u00e4hlten Partner abzuschlie\u00dfen, und nannte unter den Unternehmen, mit denen es zusammenarbeitet, Booking.com, Expedia, IHG Hotels &amp; Resorts, Marriott International, Wyndham Hotels &amp; Resorts und Choice Hotels International.<\/p>\n\n\n\n<h2 id=\"h-ucp-mijenja-vazniji-dio-price-samu-transakciju\" class=\"wp-block-heading\">UCP ver\u00e4ndert den wichtigsten Teil der Geschichte: die Transaktion selbst.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.google.com\/hotels\/ucp?authuser=2&amp;\">Universal Commerce Protocol<\/a> Was die Unterkunft betrifft, sollte die KI-Konversation direkt mit Verf\u00fcgbarkeit, Preis und Buchung verkn\u00fcpft sein. Laut der Dokumentation von Google bleibt das Hotel oder ein anderer Anbieter der offizielle H\u00e4ndler und ist weiterhin f\u00fcr die Beziehung zum Gast, die Buchungsdetails und den Ablauf nach der Buchung zust\u00e4ndig.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies ist ein grundlegender Unterschied zum klassischen OTA-Modell. Google m\u00f6chte die Plattform sein, auf der G\u00e4ste Angebote entdecken, vergleichen und m\u00f6glicherweise eine Buchung vornehmen k\u00f6nnen, ohne dabei jedoch offiziell die Rolle des Beherbergungsanbieters zu \u00fcbernehmen.<\/p>\n\n\n\n<h2 id=\"h-amadeus-dobiva-izravnu-ulogu-u-novom-modelu\" class=\"wp-block-heading\">Amadeus spielt in dem neuen Modell eine direkte Rolle.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Auch andere gro\u00dfe Unternehmen arbeiten an<a href=\"https:\/\/tragento.com\/de\/kategorie\/reisetechnologie\/\" data-type=\"category\" data-id=\"82\"> an die UCP.<\/a> Amadeus best\u00e4tigte in seinem Halbjahresbericht, dass es als erster grundlegender B2B-Partner gemeinsam mit Google an der Entwicklung von UCP f\u00fcr Unterk\u00fcnfte arbeitet. Gleichzeitig entwickelt das Unternehmen eine Infrastruktur, die es Hotels erm\u00f6glichen soll, vollst\u00e4ndig integrierte Buchungen \u00fcber den KI-Kanal anzubieten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr unabh\u00e4ngige Hotels in Kroatien und der gesamten Adria-Region ist die Entwicklung eines eigenen KI-Agenten kurzfristig nicht entscheidend. Wichtiger sind ein hochwertiges CRS, aktuelle Preise und Verf\u00fcgbarkeiten, gut strukturierte Hotelinhalte sowie eine Vertriebsanbindung, die von neuen KI-Kan\u00e4len genutzt werden kann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google nimmt weiterhin Partner f\u00fcr die Warteliste des UCP for Lodging auf. Sollte der Test in den USA ausgeweitet werden, <a href=\"https:\/\/tragento.com\/de\/kategorie\/gastfreundschaft\/\" data-type=\"category\" data-id=\"521\">Hotelvertrieb<\/a> Es k\u00f6nnte sich ein Wandel vollziehen: weg vom Kampf um den Klick hin zum Kampf darum, wessen Werbeplatz ein KI-Agent finden, pr\u00fcfen und sofort reservieren kann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Google je pokrenuo ograni\u010deni ameri\u010dki test agentskog rezerviranja hotela u AI Modeu. Za hotelsku distribuciju ve\u0107a vijest od samog testa mogla bi biti infrastruktura koja se gradi iza njega. Google je po\u010detkom kolovoza po\u010deo testirati agentic hotel booking na malom dijelu prometa u SAD-u, potvrdila&#8230;<\/p>","protected":false},"author":2,"featured_media":7555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[82,89],"tags":[91,72,77],"class_list":["post-12328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traveltech","category-vijesti","tag-hotels","tag-traveltech","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google testira AI rezerviranje hotela s partnerima - Tragento<\/title>\n<meta name=\"description\" content=\"Pratite kako Google testira AI rezerviranje hotela s vode\u0107im partnerima i \u0161to to zna\u010di za korisnike.\" \/>\n<meta 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