{"id":12151,"date":"2026-08-12T22:13:31","date_gmt":"2026-08-12T20:13:31","guid":{"rendered":"https:\/\/tragento.com\/?p=12151"},"modified":"2026-08-13T12:12:10","modified_gmt":"2026-08-13T10:12:10","slug":"miles-more-baut-seine-partnerschaft-mit-booking-com-aus","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/miles-more-prosiruje-partnerstvo-s-booking-comom\/","title":{"rendered":"Miles &amp; More baut seine Partnerschaft mit Booking.com aus"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Mitglieder des Miles &amp; More-Programms sammeln nicht mehr nur Meilen, wenn sie Unterk\u00fcnfte \u00fcber Booking.com buchen. Die Partnerschaft wird nun auch auf das Einl\u00f6sen von Meilen ausgeweitet, wodurch Hotelbuchungen eine gr\u00f6\u00dfere Rolle innerhalb eines der gr\u00f6\u00dften Treueprogramme Europas spielen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miles &amp; More und Booking.com haben einen neuen Schritt in ihrer Zusammenarbeit unternommen. Nach Angaben <a href=\"https:\/\/www.fvw.de\/touristik\/vertrieb\/partnerschaft-mit-miles--more-meilen-jetzt-auch-bei-booking.com-einloesbar-263741\">fvw|TravelTalka,<\/a> Programmteilnehmer k\u00f6nnen ihre Pr\u00e4mienmeilen nun bei der Buchung von Unterk\u00fcnften \u00fcber Booking.com einl\u00f6sen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bislang war diese Partnerschaft weitgehend einseitig. Reisende konnten \u00fcber einen speziellen Booking.com-Kanal \u201eMiles &amp; More\u201c-Meilen sammeln, diese jedoch \u00fcber andere Programmoptionen einl\u00f6sen. Auf der offiziellen \u201eMiles &amp; More\u201c-Website wird derzeit ein Umrechnungssatz von einer Pr\u00e4mienmeile pro Euro angegeben, der f\u00fcr berechtigte Unterkunftsbuchungen ausgegeben wird.<\/p>\n\n\n\n<h2 id=\"h-od-skupljanja-do-potrosnje-milja\" class=\"wp-block-heading\">Vom Sammeln bis zum Einl\u00f6sen von Meilen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die neue Funktion ver\u00e4ndert den Wert der Partnerschaft, da Booking.com nun nicht mehr nur eine Plattform ist, auf der man neue Meilen sammeln kann. Es wird auch zu einem Kanal, \u00fcber den Mitglieder ihre Meilen f\u00fcr eine der gr\u00f6\u00dften Reisekosten einl\u00f6sen k\u00f6nnen \u2013 n\u00e4mlich die Unterkunft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miles &amp; More erm\u00f6glicht bereits die Einl\u00f6sung von Meilen f\u00fcr Hotelbuchungen \u00fcber seine eigenen Hotelpartner sowie \u00fcber die Plattform \u201eHotels &amp; Cars by Rocket Travel by Agoda\u201c. Durch die Einbindung von Booking.com wird die Auswahl an verf\u00fcgbaren Unterk\u00fcnften weiter ausgebaut und die Treuew\u00e4hrung n\u00e4her an den Zeitpunkt herangef\u00fchrt, zu dem der Reisende seine gesamte Reise tats\u00e4chlich plant.<\/p>\n\n\n\n<h2 id=\"h-loyalty-programi-izlaze-izvan-zrakoplova\" class=\"wp-block-heading\">Treueprogramme steigen aus dem Flugzeug aus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr <a href=\"https:\/\/tragento.com\/de\/kategorie\/tourismusbranche\/\" data-type=\"category\" data-id=\"143\">die Tourismusbranche <\/a>Interessanter ist der allgemeine Entwicklungstrend. Bei den Treueprogrammen der Fluggesellschaften geht es zunehmend nicht mehr nur um Pr\u00e4mienfl\u00fcge und Upgrades. Das Ziel besteht darin, die Anzahl der Gelegenheiten zu erh\u00f6hen, bei denen ein Mitglied w\u00e4hrend seiner gesamten Reise Meilen sammeln oder einl\u00f6sen kann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Booking.com erh\u00e4lt dadurch einen zus\u00e4tzlichen Anreiz, Kunden auf die eigene Plattform zu lenken, w\u00e4hrend Miles &amp; More den praktischen Wert seiner Meilen steigert. Es handelt sich um ein klassisches \u201cEarn-and-Burn\u201d-Modell, das jedoch in ein weitaus umfassenderes Reise-\u00d6kosystem eingebettet ist.<\/p>\n\n\n\n<h2 id=\"h-sto-to-znaci-za-hotele-i-distribuciju\" class=\"wp-block-heading\">Was bedeutet das f\u00fcr Hotels und den Vertrieb?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr <a href=\"https:\/\/tragento.com\/de\/kategorie\/gastfreundschaft\/\" data-type=\"category\" data-id=\"521\">Hoteliers <\/a>Diese Entwicklung hat auch eine Kehrseite. <a href=\"https:\/\/tragento.com\/de\/tag\/treueprogramme\/\" data-type=\"post_tag\" data-id=\"383\">Treuevorteile<\/a> Die Zusammenarbeit mit gro\u00dfen OTA-Kan\u00e4len kann die Motivation der Reisenden weiter steigern, \u00fcber einen Vermittler zu buchen, anstatt direkt beim Hotel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daher wird der Wettbewerb um die G\u00e4ste zunehmend nicht mehr nur \u00fcber den Preis entschieden. Der Wert von Treuepunkten, die Einfachheit der Bezahlung und die M\u00f6glichkeit, Fl\u00fcge und Unterk\u00fcnfte zu kombinieren, werden zu immer wichtigeren Faktoren bei der Entscheidung, wo die Buchung letztendlich get\u00e4tigt wird.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u010clanovi programa Miles &amp; More vi\u0161e ne\u0107e samo skupljati milje rezerviraju\u0107i smje\u0161taj preko Booking.coma. Partnerstvo se \u0161iri i na potro\u0161nju milja, \u010dime hotelske rezervacije dobivaju ve\u0107u ulogu unutar jednog od najve\u0107ih europskih loyalty ekosustava. Miles &amp; More i Booking.com napravili su novi korak u suradnji&#8230;.<\/p>","protected":false},"author":2,"featured_media":7764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[521],"tags":[71,194,383,332],"class_list":["post-12151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","tag-aviokompanije","tag-booking-com","tag-programi-vjernosti","tag-star-alliance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Miles &amp; More pro\u0161iruje partnerstvo s Booking.comom - Tragento<\/title>\n<meta name=\"description\" content=\"Iskoristite svoje Miles &amp; More milje za rezervaciju smje\u0161taja na Booking.com. 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Saznajte vi\u0161e o novim mogu\u0107nostima.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tragento.com\/de\/miles-more-baut-seine-partnerschaft-mit-booking-com-aus\/\" \/>\n<meta property=\"og:site_name\" content=\"Tragento\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61567461024345\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-12T20:13:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T10:12:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tragento.com\/wp-content\/uploads\/2026\/01\/a-man-is-paying-with-a-credit-card-at-a-hotel-rece-2025-03-18-17-56-57-utc-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"stipan.spaija\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"stipan.spaija\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tragento.com\\\/miles-more-prosiruje-partnerstvo-s-booking-comom\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/miles-more-prosiruje-partnerstvo-s-booking-comom\\\/\"},\"author\":{\"name\":\"stipan.spaija\",\"@id\":\"https:\\\/\\\/tragento.com\\\/#\\\/schema\\\/person\\\/90a4711289a0230e41987dc84e2a8f1f\"},\"headline\":\"Miles &amp; More pro\u0161iruje partnerstvo s Booking.comom\",\"datePublished\":\"2026-08-12T20:13:31+00:00\",\"dateModified\":\"2026-08-13T10:12:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/miles-more-prosiruje-partnerstvo-s-booking-comom\\\/\"},\"wordCount\":396,\"publisher\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/miles-more-prosiruje-partnerstvo-s-booking-comom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tragento.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/a-man-is-paying-with-a-credit-card-at-a-hotel-rece-2025-03-18-17-56-57-utc-scaled-1.jpg\",\"keywords\":[\"aviokompanije\",\"booking.com\",\"programi vjernosti\",\"Star alliance\"],\"articleSection\":[\"Hospitality industrija\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tragento.com\\\/miles-more-prosiruje-partnerstvo-s-booking-comom\\\/\",\"url\":\"https:\\\/\\\/tragento.com\\\/miles-more-prosiruje-partnerstvo-s-booking-comom\\\/\",\"name\":\"Miles &amp; More pro\u0161iruje partnerstvo s Booking.comom - Tragento\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/miles-more-prosiruje-partnerstvo-s-booking-comom\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/miles-more-prosiruje-partnerstvo-s-booking-comom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tragento.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/a-man-is-paying-with-a-credit-card-at-a-hotel-rece-2025-03-18-17-56-57-utc-scaled-1.jpg\",\"datePublished\":\"2026-08-12T20:13:31+00:00\",\"dateModified\":\"2026-08-13T10:12:10+00:00\",\"description\":\"Iskoristite svoje Miles & More milje za rezervaciju smje\u0161taja na Booking.com. 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