{"id":12142,"date":"2026-08-11T09:35:49","date_gmt":"2026-08-11T07:35:49","guid":{"rendered":"https:\/\/tragento.com\/?p=12142"},"modified":"2026-08-11T09:35:51","modified_gmt":"2026-08-11T07:35:51","slug":"kroatischer-tourismus-schreibt-schwarze-zahlen-der-juli-war-der-beste-seit-zwei-jahren","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/hrvatski-turizam-u-plusu-a-srpanj-najbolji-u-posljednje-dvije-godine\/","title":{"rendered":"Kroatischer Tourismus schreibt schwarze Zahlen \u2013 der Juli war der beste seit zwei Jahren"},"content":{"rendered":"

Kroatien verzeichnete in den ersten sieben Monaten 12,4 Millionen Ank\u00fcnfte und 59,1 Millionen \u00dcbernachtungen. Die Zahlen f\u00fcr Juli best\u00e4tigen eine stabile Nachfrage, aber auch die wachsende Bedeutung von Preis, Last-Minute-Buchungen und flexiblen Angeboten.<\/p>\n\n\n\n

Kroatischer Tourismus<\/a> Zur Saisonmitte war ein leichter Anstieg der Besucherzahlen zu verzeichnen. Laut den Daten von eVisitor stieg die Zahl der Ank\u00fcnfte vom Jahresbeginn bis Ende Juli um 1 Prozent, ebenso wie die Zahl der \u00dcbernachtungen im Vergleich zum gleichen Zeitraum im Jahr 2025. An der Adria wurden 56,1 Millionen \u00dcbernachtungen verzeichnet, w\u00e4hrend das Festland und Zagreb zusammen die Drei-Millionen-Marke \u00fcberschritten.<\/p>\n\n\n\n

Im Juli wurden 29,6 Millionen \u00dcbernachtungen verzeichnet<\/h2>\n\n\n\n

Besonders hervorzuheben ist der Juli, in dem 4,7 Millionen Ank\u00fcnfte und 29,6 Millionen \u00dcbernachtungen verzeichnet wurden. Die Ank\u00fcnfte stiegen um 2,5 Prozent und die \u00dcbernachtungen um 1 Prozent, was das beste Juli-Ergebnis der letzten zwei Jahre darstellt.<\/p>\n\n\n\n

Zu den f\u00fchrenden M\u00e4rkten z\u00e4hlen erneut Deutschland, Slowenien und der heimische Markt, wobei auch aus Polen, der Tschechischen Republik, \u00d6sterreich und Ungarn ein starker Zustrom zu verzeichnen ist. Gemessen an der Zahl der \u00dcbernachtungen von Januar bis Juli bleibt Deutschland mit 10,3 Millionen bei weitem der gr\u00f6\u00dfte Markt, gefolgt von Kroatien mit 7,6 Millionen und Slowenien mit 6,7 Millionen \u00dcbernachtungen.<\/p>\n\n\n\n

Istrien und Dalmatien machen den gr\u00f6\u00dften Anteil aus.<\/h2>\n\n\n\n

Regional gesehen verzeichnen die K\u00fcstenregionen weiterhin die h\u00f6chsten Besucherzahlen. Istrien verzeichnete in sieben Monaten 16,7 Millionen \u00dcbernachtungen, Split-Dalmatien 11,1 Millionen und Kvarner 9,7 Millionen. Zu den meistbesuchten Reisezielen im Juli z\u00e4hlten Rovinj, Vir, Pore\u010d, Medulin und Dubrovnik.<\/p>\n\n\n\n

Preise und Last-Minute-Angebote beeinflussen die Nachfrage zunehmend.<\/h2>\n\n\n\n

F\u00fcr die Tourismusbranche d\u00fcrfte das Signal eines sich wandelnden G\u00e4steverhaltens wichtiger sein als das Volumenwachstum an sich. HTZ verzeichnet einen steigenden Anteil an Last-Minute-Buchungen und eine deutlich st\u00e4rkere Nachfrage nach einem guten Preis-Leistungs-Verh\u00e4ltnis. Das bedeutet, dass ein flexibles Management von Preisen und Verf\u00fcgbarkeiten bis Ende August und in die Nebensaison hinein weiterhin von entscheidender Bedeutung ist.<\/p>\n\n\n\n

Gleichzeitig stieg der Wert der steuerlich erfassten Rechnungen im Juli um 18 Prozent, w\u00e4hrend die Anzahl der Rechnungen um 8 Prozent zunahm. Auch wenn das nominale Umsatzwachstum unter Ber\u00fccksichtigung von Preiseffekten betrachtet werden sollte, zeigen die Daten, dass die Ausgaben der Touristen schneller steigen als die Zahl der \u00dcbernachtungen allein.<\/p>\n\n\n\n

Der n\u00e4chste Test findet an Ferragosto statt, danach folgt die Saisonpause. HTZ setzt insbesondere auf eine anhaltende Nachfrage aus Polen und dem Vereinigten K\u00f6nigreich.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Hrvatska je u prvih sedam mjeseci ostvarila 12,4 milijuna dolazaka i 59,1 milijun no\u0107enja. Srpanjski rezultat potvr\u0111uje stabilnu potra\u017enju, ali i sve ve\u0107u va\u017enost cijene, last minute rezervacija i fleksibilne ponude. Hrvatski turizam u\u0161ao je u sredi\u0161nji dio sezone s blagim rastom fizi\u010dkog prometa. Prema…<\/p>","protected":false},"author":2,"featured_media":8925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[157,81,143],"tags":[69,229,77],"class_list":["post-12142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmc","category-osvrti","category-turistickaindustrija","tag-analize","tag-htz","tag-trendovi-2026"],"yoast_head":"\nHrvatski turizam u plusu, a srpanj najbolji u posljednje dvije godine - Tragento<\/title>\n<meta name=\"description\" content=\"Hrvatski turizam ove godine bilje\u017ei rast. 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