{"id":12092,"date":"2026-08-05T09:43:24","date_gmt":"2026-08-05T07:43:24","guid":{"rendered":"https:\/\/tragento.com\/?p=12092"},"modified":"2026-08-05T09:43:27","modified_gmt":"2026-08-05T07:43:27","slug":"google-fuhrt-kostenpflichtige-angebote-in-ki-antworten-ein-wobei-ihg-zu-den-ersten-hotelpartnern-gehort","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/google-uvodi-placene-ponude-u-ai-odgovore-ihg-medu-prvim-hotelskim-partnerima\/","title":{"rendered":"Google f\u00fchrt bezahlte Angebote in KI-Antworten ein \u2013 IHG geh\u00f6rt zu den ersten Hotelpartnern"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tragento.com\/de\/kategorie\/reisetechnologie\/\" data-type=\"category\" data-id=\"82\">Google <\/a>Allm\u00e4hlich entwickeln sich KI-Antworten zu einem neuen Werbekanal. Nach den traditionellen Anzeigen oberhalb und unterhalb der Suchergebnisse halten gesponserte Inhalte nun Einzug in genau jene Unterhaltung, in der der Reisende sein Reiseziel recherchiert, Hotels vergleicht und eine Buchungsentscheidung trifft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei der Vorstellung der Ergebnisse von Alphabet f\u00fcr das zweite Quartal 2026 best\u00e4tigte Philipp Schindler, Chief Business Officer von Google, dass <a href=\"https:\/\/tragento.com\/de\/kategorie\/gastfreundschaft\/\" data-type=\"category\" data-id=\"521\">IHG Hotels &amp; Resorts<\/a> Die KI-gest\u00fctzte Reiseplanung wird bald Sonderangebote anzeigen. Dabei handelt es sich um das \u201eDirect Offers\u201c-Format, mit dem Marken den Nutzern in dem Moment, in dem sie kurz vor dem Kauf stehen, einen Vorteil bieten k\u00f6nnen.<\/p>\n\n\n\n<h2 id=\"h-oglas-vise-nije-pored-odgovora\" class=\"wp-block-heading\">Die Anzeige befindet sich nicht mehr neben der Antwort.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diese \u00c4nderung ist von Bedeutung, da die Werbeanzeige nicht mehr nur neben den Suchergebnissen erscheint. \u201eDirect Offers\u201c k\u00f6nnen in die KI-Antwort integriert werden, also in den Teil der Benutzererfahrung, in dem die Hotelauswahl gestaltet wird.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google f\u00fchrt derzeit auch Tests mit \u201eHighlighted Answers\u201c durch. Bei diesem Format werden innerhalb der Liste der Empfehlungen deutlich gekennzeichnete gesponserte Links angezeigt. Nach Angaben des Unternehmens zeigen die Tests erste positive Reaktionen der Nutzer, doch Details zu Preisen, Zulassungskriterien und dem Auktionsmodell wurden bislang noch nicht bekannt gegeben.<\/p>\n\n\n\n<h2 id=\"h-veliki-hotelski-sustavi-dobivaju-prednost\" class=\"wp-block-heading\">Gro\u00dfe Hotelketten werden bevorzugt.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Das Engagement von IHG zeigt, dass die neue Vertriebsstrategie zun\u00e4chst \u00fcber direkte Partnerschaften ausgebaut wird. Ein unabh\u00e4ngiges Hotel kann nicht einfach Google Ads aktivieren, ein Budget festlegen und damit die gleiche Sichtbarkeit erreichen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies verschafft gro\u00dfen Hotelketten einen Vorteil. Sie haben Zugang zu gr\u00f6\u00dferen Datenmengen, gut ausgebauten Treueprogrammen und der f\u00fcr personalisierte Angebote erforderlichen technologischen Infrastruktur. Gleichzeitig k\u00f6nnten kleinere Hotels erneut von Hotelketten, Online-Reiseb\u00fcros (OTAs) oder Technologiepartnern abh\u00e4ngig werden, die Zugang zu diesem neuen Vertriebskanal haben.<\/p>\n\n\n\n<h2 id=\"h-ai-max-siri-prostor-za-monetizaciju\" class=\"wp-block-heading\">AI Max erweitert die M\u00f6glichkeiten zur Monetarisierung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Einen umfassenderen \u00dcberblick bietet AI Max, das die Beta-Phase hinter sich gelassen hat und mittlerweile von mehr als 500.000 Werbetreibenden genutzt wird. Laut Angaben von Google erzielen AI Max und Performance Max bei \u00e4hnlicher Werbewirksamkeit im Durchschnitt 15 Prozent mehr Conversions oder einen um diesen Prozentsatz h\u00f6heren Wert. Das Unternehmen gibt zudem an, dass das System Milliarden komplexerer Suchanfragen erschlie\u00dft, die zuvor nicht effizient monetarisiert werden konnten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Hoteliers bedeutet dies, dass eine Optimierung f\u00fcr organische KI-Empfehlungen nicht mehr ausreichen wird. Die Sichtbarkeit wird zunehmend von einer Kombination aus qualitativ hochwertigen Daten, Direktangeboten, Werbung und dem Zugang zu den neuen kommerziellen Formaten von Google abh\u00e4ngen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Google postupno pretvara AI odgovore u novi oglasni kanal. Nakon klasi\u010dnih oglasa iznad i ispod rezultata pretra\u017eivanja, sponzorirani sadr\u017eaj sada ulazi u sam razgovor u kojem putnik istra\u017euje destinaciju, uspore\u0111uje hotele i donosi odluku o rezervaciji. Na predstavljanju rezultata Alphabeta za drugo tromjese\u010dje 2026. Googleov&#8230;<\/p>","protected":false},"author":2,"featured_media":9365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[82],"tags":[74,290,72],"class_list":["post-12092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traveltech","tag-distribucija","tag-google","tag-traveltech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google uvodi pla\u0107ene ponude u AI odgovore kroz oglase - Tragento<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tragento.com\/de\/google-fuhrt-kostenpflichtige-angebote-in-ki-antworten-ein-wobei-ihg-zu-den-ersten-hotelpartnern-gehort\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google uvodi pla\u0107ene ponude u AI odgovore, IHG me\u0111u prvim hotelskim partnerima\" \/>\n<meta property=\"og:description\" content=\"Google postupno pretvara AI odgovore u novi oglasni kanal. Nakon klasi\u010dnih oglasa iznad i ispod rezultata pretra\u017eivanja, sponzorirani sadr\u017eaj sada ulazi u sam razgovor u kojem putnik istra\u017euje destinaciju, uspore\u0111uje hotele i donosi odluku o rezervaciji. Na predstavljanju rezultata Alphabeta za drugo tromjese\u010dje 2026. Googleov...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tragento.com\/de\/google-fuhrt-kostenpflichtige-angebote-in-ki-antworten-ein-wobei-ihg-zu-den-ersten-hotelpartnern-gehort\/\" \/>\n<meta property=\"og:site_name\" content=\"Tragento\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-05T07:43:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-05T07:43:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tragento.com\/wp-content\/uploads\/2026\/05\/guy-walking-with-suitcase-at-airport-outdoor-coll-2025-03-18-17-15-19-utc-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1967\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"stipan.spaija\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"stipan.spaija\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tragento.com\\\/google-uvodi-placene-ponude-u-ai-odgovore-ihg-medu-prvim-hotelskim-partnerima\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/google-uvodi-placene-ponude-u-ai-odgovore-ihg-medu-prvim-hotelskim-partnerima\\\/\"},\"author\":{\"name\":\"stipan.spaija\",\"@id\":\"https:\\\/\\\/tragento.com\\\/#\\\/schema\\\/person\\\/976de7381c0ffe1f2d445d330d7ce3ae\"},\"headline\":\"Google uvodi pla\u0107ene ponude u AI odgovore, IHG me\u0111u prvim hotelskim partnerima\",\"datePublished\":\"2026-08-05T07:43:24+00:00\",\"dateModified\":\"2026-08-05T07:43:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/google-uvodi-placene-ponude-u-ai-odgovore-ihg-medu-prvim-hotelskim-partnerima\\\/\"},\"wordCount\":384,\"image\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/google-uvodi-placene-ponude-u-ai-odgovore-ihg-medu-prvim-hotelskim-partnerima\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tragento.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/guy-walking-with-suitcase-at-airport-outdoor-coll-2025-03-18-17-15-19-utc-scaled-1.jpg\",\"keywords\":[\"distribucija\",\"google\",\"Traveltech\"],\"articleSection\":[\"TravelTech\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tragento.com\\\/google-uvodi-placene-ponude-u-ai-odgovore-ihg-medu-prvim-hotelskim-partnerima\\\/\",\"url\":\"https:\\\/\\\/tragento.com\\\/google-uvodi-placene-ponude-u-ai-odgovore-ihg-medu-prvim-hotelskim-partnerima\\\/\",\"name\":\"Google uvodi pla\u0107ene ponude u AI odgovore kroz oglase - Tragento\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/google-uvodi-placene-ponude-u-ai-odgovore-ihg-medu-prvim-hotelskim-partnerima\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/google-uvodi-placene-ponude-u-ai-odgovore-ihg-medu-prvim-hotelskim-partnerima\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tragento.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/guy-walking-with-suitcase-at-airport-outdoor-coll-2025-03-18-17-15-19-utc-scaled-1.jpg\",\"datePublished\":\"2026-08-05T07:43:24+00:00\",\"dateModified\":\"2026-08-05T07:43:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/#\\\/schema\\\/person\\\/976de7381c0ffe1f2d445d330d7ce3ae\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/google-uvodi-placene-ponude-u-ai-odgovore-ihg-medu-prvim-hotelskim-partnerima\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tragento.com\\\/google-uvodi-placene-ponude-u-ai-odgovore-ihg-medu-prvim-hotelskim-partnerima\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/tragento.com\\\/google-uvodi-placene-ponude-u-ai-odgovore-ihg-medu-prvim-hotelskim-partnerima\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tragento.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/guy-walking-with-suitcase-at-airport-outdoor-coll-2025-03-18-17-15-19-utc-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/tragento.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/guy-walking-with-suitcase-at-airport-outdoor-coll-2025-03-18-17-15-19-utc-scaled-1.jpg\",\"width\":2560,\"height\":1967,\"caption\":\"Happy Traveler Guy Walking With Travel Suitcase Arriving At Airport Outdoor. 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