{"id":11875,"date":"2026-07-23T09:35:57","date_gmt":"2026-07-23T07:35:57","guid":{"rendered":"https:\/\/tragento.com\/?p=11875"},"modified":"2026-07-23T09:37:08","modified_gmt":"2026-07-23T07:37:08","slug":"omio-ubernimmt-rail-europe-und-festigt-damit-seine-position-im-vertrieb-von-bahnfahrkarten","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/omio-preuzima-rail-europe-i-jaca-poziciju-u-distribuciji-zeljeznickih-karata\/","title":{"rendered":"Omio \u00fcbernimmt Rail Europe und festigt damit seine Position im Vertrieb von Bahnfahrkarten."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Durch die Vereinbarung werden die Technologie und die multimodalen Inhalte von Omi mit dem globalen B2B-Netzwerk von Rail Europe zusammengef\u00fchrt. Nach Abschluss der Transaktion w\u00fcrde die neue Unternehmensgruppe j\u00e4hrlich rund 22 Millionen Bahntickets verkaufen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Omio Group hat eine Vereinbarung zur \u00dcbernahme der Plattform \u201eRail Europe\u201c geschlossen, mit dem Ziel, einen der weltweit f\u00fchrenden Anbieter von Bahn- und anderen landgest\u00fctzten Verkehrsmitteln zu etablieren. Der Wert der Transaktion wurde nicht bekannt gegeben, und ihr Abschluss steht unter dem Vorbehalt der Anh\u00f6rung des franz\u00f6sischen Betriebsrats (CSE).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rail Europe wird weiterhin unter seinem bisherigen Namen t\u00e4tig sein. Gleichzeitig erh\u00e4lt das Unternehmen Zugang zur Technologie, zu den multimodalen Angeboten und zur Vertriebsinfrastruktur von Omio. Omio wiederum wird durch die \u00dcbernahme seine Zusammenarbeit mit Reiseb\u00fcros, Verkehrsunternehmen und anderen Partnern in mehr als 70 L\u00e4ndern ausbauen.<\/p>\n\n\n\n<h2 id=\"h-tehnologija-se-spaja-s-jakom-b2b-mrezom\" class=\"wp-block-heading\">Technologie verschmilzt mit einem starken B2B-Netzwerk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Omio-Gruppe umfasst heute die Verbraucherplattform Omio, ihr B2B-Vertriebsgesch\u00e4ft und die Reisesuchmaschine Rome2Rio. Durch die \u00dcbernahme von Rail Europe w\u00fcrde die Gruppe mit mehr als 28.000 Verkehrsunternehmen, Vertriebspartnern und Reisevermittlern zusammenarbeiten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Reiseb\u00fcros und TMCs besteht der wichtigste Aspekt ihrer Arbeit nicht nur darin, \u00fcber mehr verf\u00fcgbare Fahrkarten zu verf\u00fcgen. Entscheidend k\u00f6nnte vielmehr die einfachere Einbindung internationaler Bahnstrecken in bestehende Buchungsprozesse sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rail Europe bringt \u00fcber 90 Jahre Erfahrung, eine bekannte Marke und ein gut etabliertes Netzwerk von B2B-Partnern in die neue Struktur ein. Omio steuert eine Technologieplattform bei, die bereits Z\u00fcge, Busse, Fl\u00fcge und F\u00e4hren miteinander verbindet.<\/p>\n\n\n\n<h2 id=\"h-konsolidacija-fragmentiranog-trzista\" class=\"wp-block-heading\">Konsolidierung eines fragmentierten Marktes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der Verkauf von internationalen Bahnreisen ist nach wie vor komplexer als die Buchung von Flugtickets. Unterschiedliche Systeme, Tarife und Bef\u00f6rderungsbedingungen erschweren die Erstellung durchgehender Reiserouten, insbesondere wenn die Reise mehrere L\u00e4nder umfasst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genau aus diesem Grund hat diese \u00dcbernahme eine weitreichende Bedeutung f\u00fcr den Reisevertrieb. Die Kombination aus erweitertem Angebot und einer einzigartigen technologischen Infrastruktur kann den Verkauf von Reisen von T\u00fcr zu T\u00fcr erleichtern und gleichzeitig die Position von Omio gegen\u00fcber Bef\u00f6rderungsunternehmen und konkurrierenden Plattformen st\u00e4rken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unterdessen entwickelt sich der Markt in eine positive Richtung. Die europ\u00e4ischen L\u00e4nder investieren massiv in die Schieneninfrastruktur, w\u00e4hrend die Regulierungsbeh\u00f6rden eine bessere Datenverf\u00fcgbarkeit und einen einfacheren grenz\u00fcberschreitenden Fahrkartenkauf fordern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Vereinbarung zwischen Omio und Rail Europe wird f\u00fcr sich genommen nicht alle Hindernisse f\u00fcr den Vertrieb von Bahnreisen in Europa beseitigen. Sie k\u00f6nnte jedoch die Entwicklung von Produkten beschleunigen, die es Reiseb\u00fcros erm\u00f6glichen, Bahnreisen leichter in Gesch\u00e4fts- und Urlaubsreisen zu integrieren, anstatt sie als separaten und betrieblich aufwendigen Service anzubieten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Dogovor spaja Omiovu tehnologiju i multimodalni sadr\u017eaj s globalnom B2B mre\u017eom Rail Europea. Nakon zaklju\u010denja transakcije, nova grupacija prodavala bi oko 22 milijuna \u017eeljezni\u010dkih karata godi\u0161nje. Omio Group sklopio je ugovor o preuzimanju platforme Rail Europe, \u010dime \u017eeli izgraditi jednog od vode\u0107ih globalnih distributera \u017eeljezni\u010dkog&#8230;<\/p>","protected":false},"author":2,"featured_media":11876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[197],"tags":[196],"class_list":["post-11875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zeljeznicki-prijevoz","tag-zeljeznica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Omio Preuzima Rail Europe and Expands Services - Tragento<\/title>\n<meta name=\"description\" content=\"Omio preuzima Rail Europe, spajaju\u0107i tehnologiju s B2B mre\u017eom i prodajom 22 milijuna \u017eeljezni\u010dkih karata godi\u0161nje.\" \/>\n<meta name=\"robots\" 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