{"id":11692,"date":"2026-07-06T12:40:52","date_gmt":"2026-07-06T10:40:52","guid":{"rendered":"https:\/\/tragento.com\/?p=9841"},"modified":"2026-07-06T12:40:52","modified_gmt":"2026-07-06T10:40:52","slug":"luka-modric-und-john-malkovich-in-einer-neuen-werbekampagne-fur-den-kroatischen-tourismus","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/luka-modric-i-john-malkovich-u-novom-promotivnom-adutu-hrvatskog-turizma\/","title":{"rendered":"Luka Modri\u0107 und John Malkovich in der neuen Werbekampagne f\u00fcr den kroatischen Tourismus"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.htz.com\">Kroatische Tourismuszentrale<\/a> Damit wurde die n\u00e4chste Phase der Kampagne \u201eCROATIA \u2013 I hear it\u2019s beautiful\u201d gestartet, in der eine Sport- und eine Schauspiellegende in einem witzigen Dialog die Meeresorgel von Zadar vorstellen. Luka Modri\u0107 und John Malkovich haben mit dieser Zusammenarbeit im neuesten Werbespot der kroatischen Tourismusbeh\u00f6rde die Aufmerksamkeit der \u00d6ffentlichkeit besonders auf sich gezogen.<\/p>\n\n\n\n<h2 id=\"h-spoj-holivudskog-sarma-i-nogometne-virtuoznosti\" class=\"wp-block-heading\">Eine Mischung aus Hollywood-Charme und fu\u00dfballerischer Virtuosit\u00e4t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nachdem seine erste Zusammenarbeit mit John Malkovich gro\u00dfes Aufsehen erregt hatte, <a href=\"https:\/\/tragento.com\/de\/htz-richtet-sich-mit-seiner-neuen-kampagne-an-last-minute-reisende-in-wichtigen-europaischen-markten\/\" type=\"post\" id=\"9737\">Fortsetzung folgt<\/a> Der Spot zeigt eine Interaktion zwischen dem ber\u00fchmten Schauspieler und Luka Modri\u0107. Regie und kreative Leitung stammen erneut von Pete Radovich, dem mehrfach preisgekr\u00f6nten Produzenten, der f\u00fcr die visuelle Identit\u00e4t dieser Werbefilmreihe verantwortlich ist.<\/p>\n\n\n\n<h2 id=\"h-fokus-na-autenticne-motive-i-cjelogodisnju-privlacnost\" class=\"wp-block-heading\">Der Fokus liegt auf authentischen Motiven und ganzj\u00e4hriger Attraktivit\u00e4t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Im Mittelpunkt der Geschichte steht die Installation der \u201eMeeresorgel\u201c in Zadar, die als Symbol f\u00fcr Authentizit\u00e4t und <a href=\"https:\/\/tragento.com\/de\/kategorie\/reiseziele\/\" type=\"category\" id=\"1\">die landschaftliche Sch\u00f6nheit des Landes.<\/a> Die Erz\u00e4hlung des Films entfernt sich von klassischen Sommerpostkarten und legt den Schwerpunkt auf Reisen au\u00dferhalb der Hochsaison. In lockeren Gespr\u00e4chen vermittelt der Protagonist die Botschaft, dass Kroatien unabh\u00e4ngig von der Jahreszeit ein attraktives und lohnendes Reiseziel ist, was direkt die Strategie unterst\u00fctzt, die Tourismussaison zu verl\u00e4ngern und G\u00e4ste mit h\u00f6herer Kaufkraft anzuziehen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Kroatien | \u201eI Hear It\u2019s Beautiful\u201c ft. Malkovich &amp; Modric\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/eQSMz3IkKAY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Hrvatska turisti\u010dka zajednica lansirala je nastavak kampanje \u201eCROATIA \u2013 I hear it&#8217;s beautiful\u201d, u kojem sportska i gluma\u010dka legenda kroz duhovit dijalog otkrivaju zadarske Morske orgulje. Luka Modri\u0107 i John Malkovich u novom promotivnom adutu hrvatskog turizma posebno su privukli pa\u017enju javnosti ovom suradnjom. Spoj&#8230;<\/p>","protected":false},"author":2,"featured_media":11726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157,595,81,143,350],"tags":[179,217,229],"class_list":["post-11692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmc","category-export-latest","category-osvrti","category-turistickaindustrija","category-turisticke-price","tag-destinacije","tag-hrvatska","tag-htz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Luka Modri\u0107 i John Malkovich promoviraju Hrvatsku - Tragento<\/title>\n<meta name=\"description\" content=\"Hrvatska turisti\u010dka zajednica donosi novi film s Lukom Modri\u0107em i Johnom Malkovichom koji otkriva Morske orgulje.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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