{"id":11681,"date":"2026-06-30T15:24:02","date_gmt":"2026-06-30T13:24:02","guid":{"rendered":"https:\/\/tragento.com\/?p=9791"},"modified":"2026-06-30T15:24:02","modified_gmt":"2026-06-30T13:24:02","slug":"die-reisebranche-hat-die-rekorde-von-2019-ubertroffen-wobei-asien-eine-welle-neuer-buchungen-anfuhrt","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/mice-sektor-nadmasio-rekorde-iz-2019-godine-azija-predvodi-val-novih-rezervacija\/","title":{"rendered":"Die MICE-Branche \u00fcbertrifft die Rekorde von 2019 \u2013 Asien f\u00fchrt eine Welle neuer Buchungen an"},"content":{"rendered":"<p class=\"is-style-info wp-block-paragraph\">Die langfristige Planung von Gesch\u00e4ftsveranstaltungen boomt. Veranstalter reichen immer mehr Anfragen f\u00fcr Projekte ein, die erst in einem Jahr oder sp\u00e4ter umgesetzt werden sollen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obwohl Inflation, geopolitische Spannungen und logistische Herausforderungen im Flugverkehr weiterhin Druck auf den operativen Betrieb aus\u00fcben, zeigt der globale Markt f\u00fcr Gesch\u00e4ftsreisen und Tagungen eine au\u00dfergew\u00f6hnliche Widerstandsf\u00e4higkeit. Die neuesten Daten zeigen, dass Unternehmen nicht mehr davon ausgehen, dass<a href=\"https:\/\/tragento.com\/de\/kategorie\/tourismusbranche\/firmenmause\/\" type=\"category\" id=\"42\"> MICE-Segment<\/a> als Kostenfaktor. Sie betrachten dies nun als notwendige Investition in Entwicklung und Innovation. Infolgedessen hat die langfristige Planung deutlich zugenommen.<\/p>\n\n\n\n<h2 id=\"h-tvrtke-se-okrecu-dugorocnom-planiranju\" class=\"wp-block-heading\">Unternehmen setzen zunehmend auf langfristige Planung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der Schwerpunkt der Branche liegt derzeit auf Veranstaltungen, die in mehr als 12 Monaten stattfinden sollen. Die Zahl der Ausschreibungen (RFPs) in diesem Segment ist im Vergleich zum Vorpandemiejahr 2019 um 1.221 % gestiegen. Dies ist ein klares Zeichen f\u00fcr das Vertrauen in die Stabilit\u00e4t des Marktes. Ber\u00fccksichtigt man alle zuk\u00fcnftigen Veranstaltungen, bleibt die Gesamtzahl der Ausschreibungen im Vergleich zum Basisjahr stabil bei 101%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andererseits bleiben die realisierten Hotel\u00fcbernachtungen im Rahmen von Gruppenveranstaltungen noch immer leicht hinter einer vollst\u00e4ndigen Erholung zur\u00fcck. Sie liegen im Durchschnitt bei 92 Prozent des Niveaus vor der Pandemie. Diese Diskrepanz zwischen der aktuellen Entwicklung und den Zukunftspl\u00e4nen deutet darauf hin, dass die Veranstalter nach wie vor mit kurzfristigen betrieblichen Herausforderungen und Kosten zu k\u00e4mpfen haben. Dennoch z\u00f6gern sie nicht, Kapazit\u00e4ten f\u00fcr die Zukunft zu sichern.<\/p>\n\n\n\n<h2 id=\"h-regionalne-razlike-i-dominacija-azije\" class=\"wp-block-heading\">Regionale Unterschiede und die Vorherrschaft Asiens<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Blick auf die regionalen M\u00e4rkte zeigt, dass die Erholung nicht \u00fcberall im gleichen Tempo voranschreitet. Zwar verzeichnen alle Regionen Renditen, die \u00fcber dem Niveau von 2019 liegen, doch bei der Einreichung von Anfragen f\u00fcr k\u00fcnftige Veranstaltungen ist diese Region mit Abstand f\u00fchrend. <a href=\"https:\/\/tragento.com\/de\/kategorie\/reiseziele\/\" type=\"category\" id=\"1\">Asien-Pazifik-Region <\/a>die bei 131% der vorherigen Zahlen lag. Dahinter folgt Nordamerika mit 124%. Au\u00dferdem liegt Westeuropa mit 120%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Was die sofortige Belegung und die Auslastung der Hotels durch Gruppen\u00fcbernachtungen angeht, ist die Situation umgekehrt. Nord- und Lateinamerika erzielten hier die besten Ergebnisse. In diesen Regionen erreichten die Gruppen\u00fcbernachtungen im ersten Quartal 96 Prozent des Niveaus von 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nach den Analysen des Hauses<a href=\"https:\/\/www.oxfordeconomics.com\/\"> Oxford Economics<\/a>, Die Weltwirtschaft hat es bislang trotz der Instabilit\u00e4t im Nahen Osten und der St\u00f6rungen in den Lieferketten erfolgreich vermieden, in eine tiefere Rezession zu geraten. Analysten warnen jedoch davor, dass jede Eskalation direkte Auswirkungen auf die Sicherheit und die Flugnetze haben k\u00f6nnte. Im MICE-Sektor ist daher bei endg\u00fcltigen Budgetentscheidungen stets Vorsicht geboten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Dugoro\u010dno planiranje poslovnih doga\u0111anja do\u017eivljava procvat. Organizatori \u0161alju sve ve\u0107i broj zahtjeva za projekte koji \u0107e se realizirati tek za godinu dana ili kasnije. Iako inflacija, geopoliti\u010dke napetosti i logisti\u010dki izazovi u zra\u010dnom prometu i dalje stvaraju pritisak na operativno poslovanje, globalno tr\u017ei\u0161te poslovnih putovanja&#8230;<\/p>","protected":false},"author":2,"featured_media":11713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[101,143,89],"tags":[159,339,77],"class_list":["post-11681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mice-kompanije","category-turistickaindustrija","category-vijesti","tag-mice","tag-poslovni-rezultati","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MICE sektor nadma\u0161io rekorde iz 2019. godine - Tragento<\/title>\n<meta name=\"description\" content=\"MICE sektor 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