{"id":11669,"date":"2026-06-25T16:15:42","date_gmt":"2026-06-25T14:15:42","guid":{"rendered":"https:\/\/tragento.com\/?p=9752"},"modified":"2026-06-25T16:15:42","modified_gmt":"2026-06-25T14:15:42","slug":"b2b-vertrieb-bis-2036-wie-technologie-und-geopolitik-die-spielregeln-fur-agenturen-verandern","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/b2b-distribucija-do-2036-godine-kako-tehnologija-i-geopolitika-mijenjanju-pravila-igre-za-agencije\/","title":{"rendered":"B2B-Vertrieb bis 2036: Wie Technologie und Geopolitik die Spielregeln f\u00fcr Agenturen ver\u00e4ndern"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Eine gemeinsame Studie von RateHawk und Phocuswright liefert praktische Anleitungen f\u00fcr den Umgang mit dem zunehmend komplexen und fragmentierten Umfeld im Reisevertrieb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neue wirtschaftliche Gegebenheiten wie Inflation und steigende Kraftstoffkosten gehen einher mit geopolitischer Instabilit\u00e4t und sich st\u00e4ndig \u00e4ndernden Kundengewohnheiten. Anstelle einer langfristigen Planung entscheiden sich Reisende heute f\u00fcr spontane Last-Minute-Entscheidungen und zeigen eine extrem hohe Preissensibilit\u00e4t. F\u00fcr Reiseb\u00fcros, TMCs und Reiseveranstalter bedeutet dies nur eines: Risikomanagement und Flexibilit\u00e4t im Angebot werden zu entscheidenden Voraussetzungen f\u00fcr das \u00dcberleben.<\/p>\n\n\n\n<h2 id=\"h-tehnoloska-konsolidacija-i-moc-api-infrastrukture\" class=\"wp-block-heading\">Technologische Konsolidierung und die Leistungsf\u00e4higkeit der API-Infrastruktur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marktbedingungen, von <a href=\"https:\/\/tragento.com\/de\/ai-ndc-und-mcp-was-airline-distribution-2026-uber-die-zukunft-des-flugticketverkaufs-verrat\/\" type=\"post\" id=\"8708\">Einf\u00fchrung des NDC <\/a>mit dem Aufkommen direkter Verbindungen, was Fachleute dazu zwingt, fragmentierte Systeme aufzugeben. Eine Umfrage unter 1.300 Experten zeigt, dass es f\u00fcr ein Viertel der Befragten eine enorme Herausforderung ist, mit dem Tempo Schritt zu halten, das Kunden erwarten. Die L\u00f6sung liegt in der Umstellung auf All-in-One-Plattformen und der St\u00e4rkung der API-Infrastruktur. Stabile Verbindungen erm\u00f6glichen schnelle Reaktionen auf Ver\u00e4nderungen und eine einfachere Integration verschiedener Vertriebskan\u00e4le, was sich direkt auf die Reaktionsgeschwindigkeit gegen\u00fcber dem Endkunden auswirkt.<\/p>\n\n\n\n<h2 id=\"h-umjetna-inteligencija-preuzima-administraciju\" class=\"wp-block-heading\">K\u00fcnstliche Intelligenz \u00fcbernimmt die Verwaltung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obwohl 57 Prozent der Tourismusfachleute k\u00fcnstliche Intelligenz positiv bewerten, verlagert sich der Fokus von der Theorie hin zu konkreten operativen Aufgaben. Fast die H\u00e4lfte der Befragten ist bereit, sich wiederholende Prozesse an KI-Agenten zu delegieren. Dazu geh\u00f6ren die \u00dcberwachung von Zahlungen, die \u00dcberpr\u00fcfung von Visabestimmungen und externe Risikobewertungen. Durch die Automatisierung dieser Schritte werden Kapazit\u00e4ten f\u00fcr das freigesetzt, was Technologie nicht ersetzen kann \u2013 die menschliche Beratung. Trotz der Digitalisierung steigt der Wert von Reiseberatern in Krisensituationen und bei der Bearbeitung komplexer Reiserouten.<\/p>\n\n\n\n<h2 id=\"h-diversifikacija-proizvoda-i-pojednostavljenje-placanja\" class=\"wp-block-heading\">Produktdiversifizierung und Vereinfachung der Zahlungsabwicklung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die neue Generation von Reisenden stellt visuelle und unmittelbare Anforderungen, die von den sozialen Medien gepr\u00e4gt sind. Um diesen vielschichtigen Bed\u00fcrfnissen gerecht zu werden, m\u00fcssen Unternehmen ihr Angebot diversifizieren und flexible Umbuchungsm\u00f6glichkeiten einf\u00fchren. Ebenso wichtig ist die reibungslose Abwicklung von Finanztransaktionen. Die Integration verschiedener Zahlungsmethoden, wie beispielsweise \u201ePay-by-Link\u201c-Optionen, Ratenzahlungspl\u00e4ne und schnelle Bank\u00fcberweisungen, gilt als notwendiger Schritt, um die Abbruchraten bei Kaufvorg\u00e4ngen im kommenden Jahrzehnt zu senken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier finden Sie einen \u00dcberblick \u00fcber die Forschungsergebnisse <a href=\"https:\/\/www.phocuswire.com\/partner-content\/emerging-travel-ratehawk-10-trends-shape-travel-industry-next-decade\">hier<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Eine gemeinsame Studie der Plattformen RateHawk und Phocuswright bietet operative Richtlinien f\u00fcr das Finden ihres Weges in einer immer komplexeren und fragmentierteren Reiseverkaufslandschaft. Neue wirtschaftliche Realit\u00e4ten wie Inflation und steigende Kraftstoffkosten in Kombination mit geopolitischer Instabilit\u00e4t und st\u00e4ndiger Ver\u00e4nderung der Kaufgewohnheiten der Kunden f\u00fchren dazu, dass Reisende heute nicht l\u00e4nger langfristige Planung betreiben, sondern spontane\u2026<\/p>","protected":false},"author":2,"featured_media":11708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[82,89],"tags":[68,74,185,72],"class_list":["post-11669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traveltech","category-vijesti","tag-ai","tag-distribucija","tag-partnerstva","tag-traveltech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B distribucija u turizmu do 2036. godine: Budu\u0107nost - Tragento<\/title>\n<meta name=\"description\" content=\"B2B distribucija u turizmu do 2036. godine donosi nove izazove. 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