{"id":11663,"date":"2026-06-22T11:21:26","date_gmt":"2026-06-22T09:21:26","guid":{"rendered":"https:\/\/tragento.com\/?p=9717"},"modified":"2026-06-22T11:21:26","modified_gmt":"2026-06-22T09:21:26","slug":"die-itb-berlin-2027-richtet-ihren-fokus-neu-aus-im-mittelpunkt-der-neuen-globalen-kampagne-stehen-der-wandel-und-die-veranderten-gewohnheiten-der-reisenden","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/itb-berlin-2027-mijenja-fokus-nova-globalna-kampanja-u-srediste-stavlja-transformaciju-i-promjene-navika-putnika\/","title":{"rendered":"Die ITB Berlin 2027 r\u00fcckt neue Schwerpunkte in den Mittelpunkt: Eine neue globale Kampagne stellt den Wandel und die ver\u00e4nderten Gewohnheiten der Reisenden in den Mittelpunkt."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Die weltweit gr\u00f6\u00dfte Fachmesse der Tourismusbranche,<a href=\"https:\/\/www.itb.com\"> ITB Berlin<\/a>, die vom 16. bis 18. M\u00e4rz 2027 stattfindet, hat ihre neue strategische Ausrichtung unter dem Motto \u201eTravel &amp; Tourism in Motion\u201d vorgestellt. Die neue Kampagne, die in Zusammenarbeit mit der internationalen PR-Agentur Rupp entwickelt wurde, l\u00f6st sich von der traditionellen Werbung f\u00fcr Reiseziele. Stattdessen r\u00fcckt sie die Marktdynamik, den technologischen Wandel und tiefgreifende Ver\u00e4nderungen im Verhalten moderner Reisender in den Mittelpunkt.<\/p>\n\n\n\n<h2 id=\"h-reorganizacija-u-znaku-trzisne-dinamike-i-inkluzivnosti\" class=\"wp-block-heading\">Umstrukturierung im Zeichen von Marktdynamik und Inklusivit\u00e4t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warum diese Ank\u00fcndigung f\u00fcr Fachleute der Branche von entscheidender Bedeutung ist \u2013 <a href=\"https:\/\/tragento.com\/de\/kategorie\/tourismusbranche\/\" type=\"category\" id=\"208\">von Reiseb\u00fcros und TMCs bis hin zu Hoteliers und Reise-Tech-Unternehmen<\/a> Dies ist ein klares Signal daf\u00fcr, dass die Messe in einer Zeit gro\u00dfer Ver\u00e4nderungen als praktischer Leitfaden dienen m\u00f6chte. Die Kampagne befasst sich direkt mit der Weiterentwicklung von Gesch\u00e4ftsmodellen und neuen L\u00f6sungen im Bereich Mobilit\u00e4t. Zudem verweist sie auf die wirtschaftlichen und gesellschaftlichen Herausforderungen, die den globalen Tourismus neu definieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interessanterweise haben die Veranstalter f\u00fcr das Jahr 2027 auch die Termine der Veranstaltung angepasst. Durch die Verlegung der Messe auf Mitte M\u00e4rz haben sie interkulturelle Aspekte ber\u00fccksichtigt. Dadurch k\u00f6nnen muslimische Aussteller und Besucher das Eid al-Fitr-Fest feiern, bevor sie nach Berlin kommen. Dies tr\u00e4gt unmittelbar dazu bei, ein hohes internationales Besucheraufkommen aufrechtzuerhalten.<\/p>\n\n\n\n<h2 id=\"h-novi-vizualni-identitet-temeljen-na-stvarnoj-zajednici\" class=\"wp-block-heading\">Ein neues Corporate Design, das auf einer echten Gemeinschaft basiert<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Das Konzept \u201eon the move\u201d wurde auch in die visuelle Identit\u00e4t der Messe umgesetzt. Im Gegensatz zu den Vorjahren, in denen allgemeine Motive dominierten, entstand das neue Key Visual w\u00e4hrend der diesj\u00e4hrigen ITB Berlin 2026. Dabei wurden echte Fotos von Ausstellern und Besuchern verwendet. Damit sollen die Authentizit\u00e4t und die Vielfalt der globalen Tourismusbranche unterstrichen werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Direktorin der ITB Berlin, Deborah Rothe, betonte, dass der Tourismus heute weit mehr sei als blo\u00dfes Reisen \u2013 er sei ein Motor f\u00fcr Innovation, wirtschaftliche Entwicklung und internationale Vernetzung. Ihrer Aussage nach sei es Berlins Aufgabe, die wichtigsten Akteure an einem Ort zusammenzubringen. Ziel sei es, dass sie gemeinsam Strategien f\u00fcr die Zukunft entwickeln. Die Kampagne wird in allen Ausstellungssegmenten umgesetzt, wobei jede Nische der Messe eine ma\u00dfgeschneiderte visuelle Identit\u00e4t mit dem \u00fcbergreifenden Slogan \u201ein Motion\u201d erh\u00e4lt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Najve\u0107i svjetski sajam turisti\u010dke industrije, ITB Berlin, koji \u0107e se odr\u017eati od 16. do 18. o\u017eujka 2027. godine, predstavio je svoj novi strate\u0161ki smjer pod sloganom \u201eTravel &amp; Tourism in Motion\u201d. Nova kampanja, razvijena u suradnji s me\u0111unarodnom PR agencijom Rupp, odmi\u010de se od klasi\u010dne&#8230;<\/p>","protected":false},"author":2,"featured_media":11705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[85,143,89],"tags":[128,129,77],"class_list":["post-11663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogadanja","category-turistickaindustrija","category-vijesti","tag-dogadaji","tag-itb","tag-trendovi-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ITB Berlin u 2027 mijenja fokus na putni\u010dke trendove - Tragento<\/title>\n<meta name=\"description\" content=\"ITB Berlin 2027 donosi novi strate\u0161ki smjer. 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