{"id":11650,"date":"2026-06-14T17:53:44","date_gmt":"2026-06-14T15:53:44","guid":{"rendered":"https:\/\/tragento.com\/?p=9679"},"modified":"2026-06-14T17:53:44","modified_gmt":"2026-06-14T15:53:44","slug":"austrijski-hotelski-div-preuzima-therme-loipersdorf","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/austrijski-hotelski-div-preuzima-therme-loipersdorf\/","title":{"rendered":"\u00d6sterreichischer Hotelriese \u00fcbernimmt die Therme Loipersdorf"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tragento.com\/de\/falkensteiner-ponovo-najpopularniji-turisticki-brend-u-austriji\/\" type=\"post\" id=\"6055\">Grupacija Falkensteiner<\/a> udru\u017eila je snage s partnerima iz osiguravaju\u0107eg i gra\u0111evinskog sektora. Cilj im je preuzeti upravljanje najve\u0107im termalnim resortom u Austriji te pripadaju\u0107im hotelskim i kongresnim kapacitetima.<\/p>\n\n\n\n<h2 id=\"h-strateski-iskorak-na-domacem-terenu\" class=\"wp-block-heading\">Strate\u0161ki iskorak na doma\u0107em terenu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Austrijsko <a href=\"https:\/\/tragento.com\/de\/kategorie\/gastfreundschaft\/\" type=\"category\" id=\"570\">hotelsko tr\u017ei\u0161te <\/a>bilje\u017ei veliko preslagivanje u segmentu cjelogodi\u0161njeg turizma. Falkensteiner Michaeler Tourism Group (FMTG) odlu\u010dio je zna\u010dajno poja\u010dati svoju prisutnost u \u0160tajerskoj i Donjoj Austriji. Te regije prepoznaje kao svoja klju\u010dna emitivna i operativna tr\u017ei\u0161ta. Kroz novo strate\u0161ko partnerstvo s osiguravaju\u0107im dru\u0161tvom Merkur Versicherung i gra\u0111evinskom tvrtkom Granit, FMTG ulazi u vlasni\u010dku i upravlja\u010dku strukturu Therme Loipersdorfa. To je slu\u017ebeno najve\u0107i termalni kompleks u zemlji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ova akvizicija nadilazi samo upravljanje bazenima i wellness sadr\u017eajima. Preuzimanjem kontrole nad hotelom Das Sonnreich te pripadaju\u0107im Kongresnim centrom Loipersdorf, grupacija stvara zaokru\u017eenu cjelinu. Tako mo\u017ee odgovoriti na potrebe razli\u010ditih segmenata gostiju, od obitelji do poslovnih posjetitelja.<\/p>\n\n\n\n<h2 id=\"h-konsolidacija-wellness-i-mice-ponude-za-stabilno-poslovanje\" class=\"wp-block-heading\">Konsolidacija wellness i MICE ponude za stabilno poslovanje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Therme Loipersdorf, smje\u0161tene na jugoistoku \u0160tajerske, predstavljaju jedan od najstabilnijih turisti\u010dkih projekata u Austriji. Broj posjetitelja iznosi impresivnih 478 tisu\u0107a godi\u0161nje. Resort integrira tri razli\u010dita termalna podru\u010dja i napredne zdravstvene programe. Zbog toga ga to \u010dini idealnom platformom za razvoj medicinskog i wellness turizma. Rije\u010d je o segmentima koji bilje\u017ee kontinuirani rast potra\u017enje u post-pandemijskom razdoblju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spajanje kongresnog centra i velikog termalnog resorta pod jedinstveni menad\u017ement poznatog hotelskog brenda zna\u010di pojednostavljenu prodaju i standardiziranu razinu usluge. Tako\u0111er donosi ja\u010de cross-selling prilike. Izvr\u0161ni direktor FMTG-a Otmar Michaeler naglasio je kako je upravo zajedni\u010dka vizija s partnerima bila klju\u010dni motiv za ulazak u ovaj projekt. Taj projekt donosi novu energiju i sinergiju na austrijsko tr\u017ei\u0161te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovim potezom Falkensteiner jo\u0161 jednom dokazuje da budu\u0107nost hotelskog biznisa le\u017ei u diversifikaciji ponude. Le\u017ei i u ja\u010danju proizvoda koji nisu ovisni o sezonalnosti. O\u010dekuje se da \u0107e integracija Loipersdorfa u globalni sustav prodaje i marketinga FMTG-a dodatno podi\u0107i vrijednost cijele destinacije. Isto tako, trebala bi postaviti nove standarde u regionalnom turizmu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Grupacija Falkensteiner udru\u017eila je snage s partnerima iz osiguravaju\u0107eg i gra\u0111evinskog sektora. Cilj im je preuzeti upravljanje najve\u0107im termalnim resortom u Austriji te pripadaju\u0107im hotelskim i kongresnim kapacitetima. Strate\u0161ki iskorak na doma\u0107em terenu Austrijsko hotelsko tr\u017ei\u0161te bilje\u017ei veliko preslagivanje u segmentu cjelogodi\u0161njeg turizma. Falkensteiner Michaeler&#8230;<\/p>","protected":false},"author":2,"featured_media":7850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[521,125],"tags":[103,318,91,185],"class_list":["post-11650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","category-hotel-resorts","tag-akvizicije","tag-falkensteiner","tag-hotels","tag-partnerstva"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Austrijski hotelski div preuzima Therme Loipersdorf - Tragento<\/title>\n<meta name=\"description\" content=\"Austrijski hotelski div preuzima Therme Loipersdorf i stvara sna\u017enu prisutnost u regijama \u0160tajerske i Donje Austrije.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tragento.com\/de\/austrijski-hotelski-div-preuzima-therme-loipersdorf\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Austrijski hotelski div preuzima Therme Loipersdorf\" \/>\n<meta property=\"og:description\" content=\"Austrijski hotelski div preuzima Therme Loipersdorf i stvara sna\u017enu prisutnost u regijama \u0160tajerske i Donje Austrije.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tragento.com\/de\/austrijski-hotelski-div-preuzima-therme-loipersdorf\/\" \/>\n<meta property=\"og:site_name\" content=\"Tragento\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-14T15:53:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tragento.com\/wp-content\/uploads\/2026\/01\/family-standing-in-hotel-hall-2025-02-11-12-51-04-utc-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"stipan.spaija\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"stipan.spaija\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tragento.com\\\/austrijski-hotelski-div-preuzima-therme-loipersdorf\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/austrijski-hotelski-div-preuzima-therme-loipersdorf\\\/\"},\"author\":{\"name\":\"stipan.spaija\",\"@id\":\"https:\\\/\\\/tragento.com\\\/#\\\/schema\\\/person\\\/976de7381c0ffe1f2d445d330d7ce3ae\"},\"headline\":\"Austrijski hotelski div preuzima Therme Loipersdorf\",\"datePublished\":\"2026-06-14T15:53:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/austrijski-hotelski-div-preuzima-therme-loipersdorf\\\/\"},\"wordCount\":367,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/tragento.com\\\/austrijski-hotelski-div-preuzima-therme-loipersdorf\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tragento.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/family-standing-in-hotel-hall-2025-02-11-12-51-04-utc-scaled-1.jpg\",\"keywords\":[\"akvizicije\",\"falkensteiner\",\"hotels\",\"partnerstva\"],\"articleSection\":[\"Hospitality industrija\",\"Hoteli &amp; Resorti\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tragento.com\\\/austrijski-hotelski-div-preuzima-therme-loipersdorf\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tragento.com\\\/austrijski-hotelski-div-preuzima-therme-loipersdorf\\\/\",\"url\":\"https:\\\/\\\/tragento.com\\\/austrijski-hotelski-div-preuzima-therme-loipersdorf\\\/\",\"name\":\"Austrijski hotelski div preuzima Therme Loipersdorf - 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