{"id":11650,"date":"2026-06-14T17:53:44","date_gmt":"2026-06-14T15:53:44","guid":{"rendered":"https:\/\/tragento.com\/?p=9679"},"modified":"2026-06-14T17:53:44","modified_gmt":"2026-06-14T15:53:44","slug":"osterreichischer-hotelriese-ubernimmt-die-therme-loipersdorf","status":"publish","type":"post","link":"https:\/\/tragento.com\/de\/austrijski-hotelski-div-preuzima-therme-loipersdorf\/","title":{"rendered":"\u00d6sterreichischer Hotelriese \u00fcbernimmt die Therme Loipersdorf"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tragento.com\/de\/falkensteiner-ponovo-najpopularniji-turisticki-brend-u-austriji\/\" type=\"post\" id=\"6055\">Falkensteiner-Gruppe<\/a> Sie hat sich mit Partnern aus der Versicherungs- und Baubranche zusammengetan. Ihr Ziel ist es, die Leitung des gr\u00f6\u00dften Thermalbads \u00d6sterreichs sowie der dazugeh\u00f6rigen Hotel- und Tagungseinrichtungen zu \u00fcbernehmen.<\/p>\n\n\n\n<h2 id=\"h-strateski-iskorak-na-domacem-terenu\" class=\"wp-block-heading\">Ein strategischer Schachzug auf heimischem Boden<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00f6sterreichisch <a href=\"https:\/\/tragento.com\/de\/kategorie\/gastfreundschaft\/\" type=\"category\" id=\"570\">Hotelmarkt <\/a>Im Bereich des Ganzjahrestourismus findet derzeit eine umfassende Umstrukturierung statt. Die Falkensteiner Michaeler Tourism Group (FMTG) hat beschlossen, ihre Pr\u00e4senz in der Steiermark und in Nieder\u00f6sterreich deutlich zu verst\u00e4rken. Sie betrachtet diese Regionen als ihre wichtigsten Quell- und Absatzm\u00e4rkte. Durch eine neue strategische Partnerschaft mit der Merkur Versicherung und dem Bauunternehmen Granit beteiligt sich die FMTG an der Eigentums- und F\u00fchrungsstruktur der Therme Loipersdorf. Diese gilt offiziell als die gr\u00f6\u00dfte Therme des Landes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese \u00dcbernahme geht \u00fcber die reine Verwaltung von Schwimmb\u00e4dern und Wellnesseinrichtungen hinaus. Durch die \u00dcbernahme des Hotels \u201eDas Sonnreich\u201c und des angrenzenden Kongresszentrums Loipersdorf schafft die Gruppe ein vollst\u00e4ndig integriertes Angebot. So kann sie den Bed\u00fcrfnissen verschiedener G\u00e4stesegmente gerecht werden, von Familien bis hin zu Gesch\u00e4ftsreisenden.<\/p>\n\n\n\n<h2 id=\"h-konsolidacija-wellness-i-mice-ponude-za-stabilno-poslovanje\" class=\"wp-block-heading\">B\u00fcndelung der Wellness- und MICE-Angebote f\u00fcr einen stabilen Gesch\u00e4ftsbetrieb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Therme Loipersdorf im S\u00fcdosten der Steiermark z\u00e4hlt zu den stabilsten Tourismusprojekten \u00d6sterreichs. Die Besucherzahl bel\u00e4uft sich auf beeindruckende 478.000 pro Jahr. Die Anlage vereint drei verschiedene Thermalbereiche und moderne Gesundheitsprogramme. Dies macht es zu einer idealen Plattform f\u00fcr die Entwicklung des Medizin- und Wellnesstourismus. Dies sind Segmente, in denen die Nachfrage in der Zeit nach der Pandemie kontinuierlich w\u00e4chst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Zusammenlegung des Kongresszentrums und des gro\u00dfen Thermalbads unter der einheitlichen Leitung einer renommierten Hotelmarke sorgt f\u00fcr optimierte Vertriebsabl\u00e4ufe und ein einheitliches Serviceniveau. Zudem ergeben sich dadurch st\u00e4rkere Cross-Selling-M\u00f6glichkeiten. Otmar Michaeler, Vorstandsvorsitzender der FMTG, betonte, dass gerade die gemeinsame Vision mit den Partnern die Hauptmotivation f\u00fcr den Einstieg in dieses Projekt gewesen sei. Dieses Projekt bringt neue Impulse und Synergien auf den \u00f6sterreichischen Markt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit diesem Schritt beweist Falkensteiner einmal mehr, dass die Zukunft der Hotelbranche in der Diversifizierung des Angebots liegt. Sie liegt auch in der St\u00e4rkung von Produkten, die nicht von saisonalen Schwankungen abh\u00e4ngig sind. Die Integration von Loipersdorf in das globale Vertriebs- und Marketingsystem der FMTG wird voraussichtlich den Wert der gesamten Destination weiter steigern. Ebenso d\u00fcrfte sie neue Ma\u00dfst\u00e4be im regionalen Tourismus setzen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Grupacija Falkensteiner udru\u017eila je snage s partnerima iz osiguravaju\u0107eg i gra\u0111evinskog sektora. Cilj im je preuzeti upravljanje najve\u0107im termalnim resortom u Austriji te pripadaju\u0107im hotelskim i kongresnim kapacitetima. Strate\u0161ki iskorak na doma\u0107em terenu Austrijsko hotelsko tr\u017ei\u0161te bilje\u017ei veliko preslagivanje u segmentu cjelogodi\u0161njeg turizma. Falkensteiner Michaeler&#8230;<\/p>","protected":false},"author":2,"featured_media":7850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tragento_display_category":0,"footnotes":""},"categories":[521,125],"tags":[103,318,91,185],"class_list":["post-11650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","category-hotel-resorts","tag-akvizicije","tag-falkensteiner","tag-hotels","tag-partnerstva"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Austrijski hotelski div preuzima Therme Loipersdorf - Tragento<\/title>\n<meta name=\"description\" content=\"Austrijski hotelski div preuzima Therme Loipersdorf i stvara sna\u017enu prisutnost u regijama \u0160tajerske i Donje Austrije.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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